Marketing Manager – ICS Investment Optimization Strategy

TN United Kingdom; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to drive investment optimization strategies. This dynamic role involves leading cross-functional teams to enhance acquisition strategies and optimize investment decisions. You'll leverage data-driven insights to influence senior leadership and support business growth across multiple markets. Join a collaborative team that values your contributions and offers comprehensive benefits to support your well-being and career development. If you're a strategic thinker with a passion for data and impactful communication, this is the opportunity for you.

Benefits

Comprehensive medical, dental, vision insurance

Flexible working model

Generous paid parental leave

Free access to wellness centers

Confidential counseling support

Career development opportunities

Qualifications

• Proven ability to build relationships and influence senior leaders.
• Strong analytical skills to surface insights and inform strategy.

Responsibilities

• Lead relationships with market partners to develop performance insights.
• Evaluate ongoing performance and generate market-level insights.

Skills

Strategic Thinking

Analytical Skills

Relationship Building

Communication Skills

Excel Proficiency

PowerPoint Skills

Job description

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Marketing Manager – ICS Investment Optimization Strategy, London

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Client:

AMEX

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

e1774ce243b3

Job Views:

4

Posted:

28.04.2025

Expiry Date:

12.06.2025

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Job Description:

You Lead the Way. Weve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The Acquisition & Customer Marketing (ACM) team within the International Card Services Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express.

The role of Manager ICS Investment Optimization Strategy will report into Director ICS Investment Optimization Strategy. This role will be responsible for overseeing and re-imagining our acquisition investment engine, optimizing for efficiency and ROI, to ignite the next frontier of growth for AXP. The scope of this role includes supporting on defining a strategy and roadmap to enhance our Investment Optimization (I/O) ecosystem in close partnership with Finance, Risk, EDDS, Analytics and our Market partners. In addition, this person will lead performance insights for monthly leadership updates and be the subject matter expert within ACM and the wider CoE on latest acquisition performance trends, performance drivers and big bets.

How will you make an impact in this role?

• Lead relationships with market partners on behalf of ACM to develop performance commentary and insights, crafting stories to support understanding of ICS performance drivers
• Support regular IO planning processes and senior leadership updates, through analysis and insights reviews with market partners and finance
• Identify and evaluate unfunded opportunities to drive ICS towards its long-term acquisition goals
• Act as subject matter expert to support IO process improvements, collaborating between markets and finance to support strategy and roadmap to drive better investment decisions in the near and long term
• Evaluate ongoing performance of existing investments, generate market/channel/product level insights, and surface trade-offs that challenge the status quo
• Develop a robust communications plan and ecosystem between market acquisition teams, Finance, and other key partners to ensure transparency and clarity

Minimum Qualifications

• Strategic thinker who can synthesize complex dynamics, isolate key questions, structure and organize work to analyze and propose solutions to solve key business challenges.
• Proven ability to build strong relationships, influence senior leaders and stakeholders, collaborate across a cross-functional team, and build followership
• Highly curious & analytical individual who craves data to surface insights and inform and develop business strategy.
• Impactful and efficient communicator with ability to simplify complex messages into clear and actionable recommendations and confidently deliver to executive level audiences
• Strong work ethic with comfort working in a dynamic, collaborative, fast-paced, global team
• Strong grasp of Card issuing P&L levers and business dynamics
• Proficiency in excel and ability to build powerful PowerPoint decks leveraging data for storytelling
• Strong communication skills, proven ability to deliver impactful presentations to senior leadership

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.