Marketing Manager- Housing Events

Ocean Media Group Ltd.; England; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days annual holiday + 8 Bank holidays

Birthday off

Season ticket loan

Discounted gym membership

Death in service cover

Death in service cover

Job summary

A leading event management company in the UK is seeking a Marketing Manager to own and drive the marketing strategy for its flooring exhibitions and wider events portfolio. You will develop multi-channel marketing campaigns aimed at increasing attendance and revenue, manage budgets, and collaborate with various teams and partners. The ideal candidate has significant senior marketing experience, particularly within events or B2B media, and strong digital marketing skills. This role offers competitive benefits including annual leave and discounted gym membership.

Qualifications

• Minimum 3 years in a senior marketing role, preferably in events or B2B media.
• Proven ability in multi-channel marketing campaign planning and delivery.
• Strong digital marketing skills including email and social media.
• Proven track record in planning and delivering multi-channel marketing campaigns.
• Strong experience in digital marketing: email campaigns, social media, mobile targeting, CMS management, multimedia content creation.
• Experience in lead generation, conversion optimisation and collaborating with sales teams.
• Excellent written and verbal communication, with ability to simplify complex topics.
• Knowledge of database segmentation, GDPR compliance and campaign analytics.
• Commercially aware with a hands-on approach and detail orientation.
• Strong organisational and project management skills; able to multitask and meet deadlines.
• Energetic, confident, ambitious and collaborative with team mentoring experience.
• Ability to build and maintain relationships with sponsors, exhibitors and partners.

Responsibilities

• Lead marketing for flooring events portfolio, ensuring audience engagement.
• Develop and execute marketing strategies for each event.
• Produce and manage event digital content and websites.
• Plan and execute multi-channel campaigns to support sales targets and drive attendance.
• Produce creative design and messaging aligned with brand guidelines.
• Manage each event website including copy, content and setup.
• Create print and digital ads, brochures and email campaigns to prompt positive responses.
• Brief and coordinate with the digital marketing agency for PPC and remarketing.
• Collaborate with publications marketing to maximise cross-marketing opportunities.
• Manage the marketing budget day-to-day and ensure activities stay within budget.
• Research and set up media partnerships to drive delegates and revenue.
• Maintain relationships with partner organisations, sponsors and exhibitors.
• Track and report campaign effectiveness to optimise results.
• Proactively identify under/overperforming activities and suggest improvements.
• Attend internal meetings and propose new initiatives.
• Ensure timely production of post-event and ad hoc reports.

Skills

Senior marketing role experience

Multi-channel marketing campaign delivery

Digital marketing expertise

Lead generation skills

Excellent communication skills

Organizational and project management skills

Ability to build stakeholder relationships

Education

Degree in marketing, communications or a related field

Tools

CMS management

Email campaigns

Analytics tools

Job description

Ocean Media Group Ltd. provided pay range

This range is provided by Ocean Media Group Ltd.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ocean Media Group Ltd.

About the Company

About the Company

Ocean Media Group is the market leader in delivering news, best practice and events for the UK social and affordable housing sector, supported by a portfolio of influential brands including Inside Housing, Housing 2025, Social Housing, Housing Week London and The Flooring Show.

About the Role

About the Role

The Marketing Manager will take full ownership of delivering successful, audience-focused events across our events portfolio leading on our Flooring exhibitions while also supporting wider housing exhibitions and conferences and awards. You will develop and execute multi-channel marketing strategies and campaigns that drive attendance, revenue and engagement, producing on-brand creative, managing event websites, and overseeing budgets. You will collaborate with internal teams, manage digital agencies, build strong relationships with sponsors, exhibitors and media partners, and track campaign performance to optimise results. This is a senior, leading role with responsibility for shaping and delivering the marketing strategy across a high-profile portfolio of events. This is a leading role with clear responsibility for owning and driving the marketing strategy across key events.

Responsibilities

• Lead the marketing for the flooring events portfolio, taking full ownership and responsibility for delivering successful events and engaging target audiences.
• Developing and delivering a marketing strategy with clear positioning, brand promises and messaging for each event.
• Plan and execute innovative multi-channel marketing campaigns to support the sales team in meeting their revenue targets as well as driving attendance in line with delegate/visitor/spex targets.
• Produce creative/design and messaging consistent with brand guidelines.
• Manage each event website including copy, content and set up.
• Create print and digital advertisements, brochures and engaging email campaigns that prompt favourable customer response to our products and campaigns.
• Brief and liaise with our digital marketing agency to ensure PPC and remarketing campaigns are set up on time and produce great results.
• Work closely with the publications marketing team to maximise cross marketing opportunities and routes to market.
• Manage the day-to-day delivery of the marketing budget and ensure pre-agreed activities are delivered in line with the agreed budget.
• Research and set up effective media partnerships with external media and industry associations to help drive delegates and revenue.
• Develop and maintain good working relationships with our partner organisations, sponsors and exhibitors to ensure that their objectives met, and expectations managed.
• Responsible for tracking and reporting on the effectiveness of campaigns in order to optimise results.
• Pro-actively identifying poor performing/outperforming activities recommend steps to address/enhance and monitor.
• Attend regular internal meetings reporting on activities undertaken and suggesting new initiatives.
• Ensuring the timely production of post-event reports and ad hoc reports for meetings and presentations.

Qualifications

• Degree in marketing, communications or a related field.

Required Skills

• At least 3 years in a senior marketing role, ideally within events, exhibitions or B2B media.
• Proven track record in planning and delivering multi-channel marketing campaigns (traditional, digital, integrated).
• Strong experience in digital marketing, including email campaigns, social media, mobile targeting, CMS management, and multimedia content creation (video, infographics, digital storytelling).
• Experience in lead generation, conversion optimisation, and collaborating with sales teams.
• Excellent written and verbal communication, with strong editorial skills and ability to simplify complex topics.
• Knowledge of database segmentation, GDPR compliance, and campaign analytics, using insights to optimise results.
• Commercially aware with a hands‑on approach and strong attention to detail.
• Strong organisational and project management skills; able to multitask and meet tight deadlines.
• Energetic, confident, ambitious, and collaborative, with experience managing and mentoring a team.
• Ability to build and maintain strong relationships with stakeholders, sponsors, and partners.

Preferred Skills

• Knowledge of the property, housing or residential sector, or the ability to quickly understand complex subject matter.

Equal Opportunity Statement

We are committed to diversity and inclusivity.

Additional benefits

• 25 days annual holiday + 8 Bank holidays
• Birthday off
• Season ticket loan
• Based in South Quay with fantastic transport links
• Discounted gym membership
• Death in service cover