Marketing Manager - Growth, Campaigns & Insights

Tfgm; Manchester; Hybrid; GBP 36,000 - 41,000; Full time

Benefits offered by this job

28 days annual leave

Free travel on buses

Pension scheme

Hybrid working

Wellbeing support

Job summary

Transport for Greater Manchester (TfGM) is seeking a Marketing Manager to lead the planning and delivery of strategic marketing campaigns across paid and owned channels. You will collaborate with operations and external agencies to ensure campaigns are delivered on time, on budget and achieve measurable results.

The role offers a permanent, hybrid working arrangement within TfGM's Customer & Growth Directorate, with a focus on patronage growth, revenue generation and customer insights.

Qualifications

• Proven experience delivering integrated marketing campaigns.
• Strong written, verbal and presentation skills.
• Experience with paid and owned media channels.
• Ability to analyse performance data and translate insights into action.

Responsibilities

• Lead planning and delivery of marketing campaigns across paid and owned channels.
• Coordinate with internal teams, suppliers and media agencies to ensure on-time, on-budget delivery.
• Analyse campaign performance and provide insight-led recommendations for future activity.

Skills

Campaign management

Stakeholder management

Digital marketing

Data analysis

Microsoft Office

Job description

Transport for Greater Manchester (TfGM) is seeking a Marketing Manager to lead the planning and delivery of strategic marketing campaigns across paid and owned channels. You will collaborate with operations and external agencies to ensure campaigns are delivered on time, on budget and achieve measurable results.

The role offers a permanent, hybrid working arrangement within TfGM's Customer & Growth Directorate, with a focus on patronage growth, revenue generation and customer insights.