Marketing Manager

Tfgm; Manchester; Hybrid; GBP 36,000 - 41,000; Full time

Benefits offered by this job

28 days annual leave

Free travel on buses

Pension scheme

Hybrid working

Wellbeing support

Job summary

Transport for Greater Manchester (TfGM) is seeking a Marketing Manager to lead the planning and delivery of strategic marketing campaigns across paid and owned channels. You will collaborate with operations and external agencies to ensure campaigns are delivered on time, on budget and achieve measurable results.

The role offers a permanent, hybrid working arrangement within TfGM's Customer & Growth Directorate, with a focus on patronage growth, revenue generation and customer insights.

Qualifications

• Proven experience delivering integrated marketing campaigns.
• Strong written, verbal and presentation skills.
• Experience with paid and owned media channels.
• Ability to analyse performance data and translate insights into action.

Responsibilities

• Lead planning and delivery of marketing campaigns across paid and owned channels.
• Coordinate with internal teams, suppliers and media agencies to ensure on-time, on-budget delivery.
• Analyse campaign performance and provide insight-led recommendations for future activity.

Skills

Campaign management

Stakeholder management

Digital marketing

Data analysis

Microsoft Office

Job description

We are looking for a talented and passionate Marketing Manager to join our Customer & Growth Directorate.

This is an exciting opportunity to lead the planning and delivery of impactful marketing campaigns that support Transport for Greater Manchester's strategic objectives across patronage growth, revenue generation, safety and behaviour change.

As Marketing Manager, you will work closely with operational teams across the organisation to develop and deliver integrated marketing activity across paid and owned channels. You'll manage multiple campaigns simultaneously, working with internal stakeholders, creative partners and media agencies to ensure campaigns are delivered on time, on budget and achieve measurable results.

You will have the opportunity to shape marketing strategies, develop compelling creative campaigns, analyse performance data and influence future activity through insight-led recommendations.

Who are we?

At Transport for Greater Manchester (TfGM), we're responsible for delivering and improving Greater Manchester's transport network, connecting communities, businesses and people across the city-region.

We're on a journey of transformation, delivering major improvements to public transport and active travel while helping to create a greener, healthier and more prosperous Greater Manchester. Our people play a vital role in making this happen, and we're committed to creating an inclusive environment where everyone can thrive and make a difference.

What you'll bring

What you do and how you do it is important – whatever type of role you work in at TfGM – and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt.

We're looking for an experienced marketing professional who can confidently manage projects, stakeholders and campaigns from concept through to delivery and evaluation.

You will be able to demonstrate:

• Excellent written, verbal and presentation skills with strong attention to detail.
• Experience of developing marketing, creative and paid media briefs.
• Proven experience managing multiple campaigns and competing priorities to tight deadlines.
• The ability to lead projects and project teams through successful campaign delivery
• The ability to build and maintain effective relationships with a wide range of internal and external stakeholders.
• Knowledge of effective marketing channels and strategies, including audience targeting, messaging and creative optimisation.
• Experience analysing campaign performance data and using insights to improve future activity.
• Strong digital skills, including experience using Microsoft Office applications such as Word, Excel and PowerPoint.
• A passion for marketing and delivering outstanding customer-focused campaigns.
• Confidence to challenge, influence and identify innovative solutions.
• A collaborative approach and commitment to working as part of a high-performing team.

What we can offer you

At TfGM, you'll be part of a forward-thinking organisation that is shaping the future of transport in Greater Manchester.

A permanent role with a salary of £36,198 - £41,281 per annum depending on skills and experience.

At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to #talkflexibleworking to help colleagues maintain a healthy work life balance.

Our benefits include:

• Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
• Free travel on buses across Greater Manchester, plus rail or Metrolink travel for your commute, and access to our Electric Vehicle salary sacrifice scheme.
• Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
• Enhanced family-friendly leave policies, including those supporting fertility treatment, alongside flexible and hybrid working and a special leave policy to support a range of unexpected events. Please note that qualification criteria may apply, including a requirement to have been employed with the organisation for a minimum specified period of time.
• Discover more benefits including wellbeing support, Personal and Career Development, Flexible working, financial support and more on our website