Brand & Growth Marketing Manager

Solis Recruitment; Birmingham; Hybrid; GBP 45,000 - 50,000; Full time

Benefits offered by this job

Hybrid working model

Pension scheme

Employee discount programme

Employee Assistance Programme

On-site parking

Job summary

Sols Recruitment is partnering with a growing consumer electronics business seeking a Marketing Manager to drive brand awareness and commercial growth across a portfolio of brands and websites.

You will own the development and execution of integrated marketing campaigns across social media, PR, content, email, paid media and events, shaping brand foundations and messaging to support both short-term targets and long-term growth.

Qualifications

• Proven experience in Marketing Manager, Brand Manager or similar broad role.
• Strong brand marketing and storytelling capabilities to create campaigns.
• Experience delivering integrated campaigns across online and offline channels.
• Understanding of how brand marketing, content, CRM, paid media, social media, PR and ecommerce work together.
• Experience launching products and building marketing plans.
• Commercially minded with understanding of marketing's impact on revenue and growth.
• Experience managing agencies, suppliers and marketing budgets.
• Previous people management or leadership experience.
• Proactive, organised and able to operate in a fast-paced environment.

Responsibilities

• Develop and deliver integrated marketing campaigns that increase brand awareness and commercial performance.
• Own brand positioning, messaging and storytelling across all channels.
• Lead planning and execution of product launches, seasonal campaigns and key trading initiatives.
• Shape content strategy across websites, social media, email, PR and campaigns to ensure brand narrative.
• Manage offline marketing including print, direct mail, events, partnerships and exhibitions.
• Identify opportunities to increase visibility through PR, influencer activity and sponsorships.
• Collaborate with CRM, paid media, ecommerce and digital teams to ensure campaigns are integrated.
• Work with internal stakeholders and external agencies to deliver campaigns and assets.
• Analyze campaign performance and ROI using data to improve activity.
• Manage marketing budgets and ensure investment delivers results.

Skills

Marketing management

Brand marketing

Campaign planning

Cross-channel marketing

Brand storytelling

CRM

Paid media

Social media

People management

Budget management

Job description

Sols Recruitment is partnering with a growing consumer electronics business seeking a Marketing Manager to drive brand awareness and commercial growth across a portfolio of brands and websites.

You will own the development and execution of integrated marketing campaigns across social media, PR, content, email, paid media and events, shaping brand foundations and messaging to support both short-term targets and long-term growth.