Marketing Manager (Generalist & Product Marketing)

UnlikelyAI; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A pioneering AI company seeks a Marketing Manager to build its marketing function from scratch. This role will drive the marketing strategy for a neurosymbolic AI platform, focusing on product marketing, demand generation, and market education. Ideal candidates have B2B marketing experience in enterprise software or AI/ML and a passion for creating impactful marketing in a fast-paced environment.

Qualifications

• Experience marketing to technical audiences (CTOs, engineers, data scientists).
• A strong grasp of enterprise sales cycles and complex buying processes.
• Creative thinker with a problem-solving, startup-oriented approach.

Responsibilities

• Lead end-to-end marketing efforts for the neurosymbolic AI platform.
• Drive content and digital marketing strategy across channels.
• Shape the brand voice and manage PR, events, and social media.

Skills

B2B marketing

Product marketing

Demand generation

Analytical skills

Communication

Education

3-5 years of B2B marketing experience

Tools

HubSpot

LinkedIn Analytics

Job description

We're seeking a versatile Marketing Manager to build UnlikelyAI's marketing function from the ground up. This is a rare opportunity to shape the marketing strategy for a breakthrough neurosymbolic AI company founded by the creator of Amazon Alexa. You'll wear multiple hats, combining product marketing expertise with generalist marketing skills to drive awareness, demand generation, and market education in the enterprise AI space. We’re looking for someone excited to create from zero, not just optimise existing processes – someone who thrives in ambiguity, moves fast, and thinks boldly.

What you'll do:

As our Marketing Manager, you'll lead end-to-end marketing efforts for our cutting-edge neurosymbolic AI platform. Your work will shape how we position, launch, and grow in key enterprise verticals. Your impact will include:

Product Marketing & GTM

• Craft compelling positioning and messaging that sets us apart from traditional AI.
• Build personas, define use cases, and drive product launches.
• Partner closely with Solutions and Sales teams to enable success.

Market Education & Thought Leadership

• Champion the benefits of neurosymbolic AI over LLMs.
• Create high-impact technical and thought leadership content.

Demand Generation & Digital Strategy

• Drive content and digital marketing strategy across channels.
• Lead ABM campaigns, paid media, and lead nurturing initiatives.
• Optimise funnels, A/B test messaging, and track ROI.

Brand, Comms & Content

• Shape our brand voice and visual identity.
• Manage PR, events, social media, and content calendar.
• Produce sales collateral, customer stories, and technical content.

What we're looking for:

• 3–5 years of B2B marketing experience, ideally in enterprise software or AI/ML
• Proven track record across both product marketing and demand generation
• Experience marketing to technical audiences (CTOs, engineers, data scientists)
• A strong grasp of enterprise sales cycles and complex buying processes
• Proficiency with marketing automation platforms (HubSpot)
• Experience with ABM tools and strong analytical skills with LinkedIn Analytics, and Hubspot
• Basic understanding of AI/ML concepts and enterprise technology
• Exceptional written and verbal communication skills with the ability to translate technical capabilities into clear business value
• Data-driven mindset with a bias toward action and experimentation
• Creative thinker with a problem-solving, startup-oriented approach

Please see our Company Principles to understand the core values – in particular, we are looking for exceptional people willing to tackle some of the most difficult technical problems to create something extraordinary with huge impact.

Location:

We operate a hybrid scheme with a small office near Holborn tube station. We also have occasional team days for face-to-face meetings and days where team members work remotely, communicating via Slack and Zoom.

Compensation:

Salary and generous share options, including a tax-efficient EMI scheme, providing exposure to the company's success without immediate taxes.

Equal Opportunities:

We are committed to diversity and do not discriminate based on gender, race, religion, sexual orientation, or other protected characteristics. A diverse team helps us be the best we can.