Marketing Manager - Endoscopy

Fujifilm Healthcare UK; Bedford; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

FUJIFILM Healthcare UK is seeking a Marketing Manager – Endoscopy to lead the full-spectrum of marketing strategies, drive growth in market share and build trusted partnerships with clinicians and key opinion leaders across Europe. The role is home based with occasional visits to the Bedford office for KOLs and clinical team meetings.

You will run 360-degree campaigns, oversee creative development, manage budgets, plan product launches, and coordinate events, content, and LinkedIn activity

Qualifications

• Background in Clinical Marketing with campaign management and KOL activities.
• Degree in Business Marketing or Endoscopy-related field.
• Experience with Marketo and Salesforce is desirable.
• Experience collaborating with European teams is a plus.
• Ability to work independently and manage multiple priorities.

Responsibilities

• Develop and execute 360-degree marketing campaigns across channels.
• Lead creative development and ensure messaging aligns with strategy.
• Manage Endoscopy and Pulmonology budgets; gain approvals.
• Lead product launch workshops and online events with doctors.
• Plan asset creation, timing, and channel strategy.
• Oversee exhibitions and events including budgeting and on-site execution.
• Organise pre-event shows and customer engagement events.
• Lead LinkedIn activity for Endoscopy in UK and Europe.
• Plan internal Endoscopy events to boost team knowledge.

Skills

Clinical marketing

Campaign management

KOL engagement

LinkedIn marketing

Independent work

Education

Business Marketing degree

Endoscopy-related degree

Tools

Marketo

Salesforce

Job description

Looking for a career where you can make a positive global impact through innovation and technology? Join Fujifilm and see what it’s like to give our world more smiles.

Fujifilm started from humble beginnings in Japan, and we continue to make strides in technology worldwide, all grounded in our rich history of shaping the world of innovation.

For over 90 years, Fujifilm has engineered leading film, print and camera products. Now, we have evolved into a leader across multiple industries and practices — moving into healthcare, business innovation and electronic materials. We create a sense of continuous improvement, keeping value and collaboration at the core of our culture across Europe and the rest of the world.

In Healthcare, our goal is to make a positive difference. We proudly support healthcare professionals and their patients with diagnostic innovations, while also supplying life-impacting medicines and vaccines.

Our commitment to giving our customers, employees and society more value from innovation keeps us moving forward.

Join our team and give our world more smiles.

FUJIFILM Healthcare UK are looking for a Marketing Manager – Endoscopy to oversee the full-spectrum of marketing strategies, delivering growth in market share, establishing trusted partnerships with key opinion leaders (KOLs), and spearheading collaborative efforts across the organization at a local and European level.

Candidate Location: Home based. Commutable to Bedford office at least once per week with a focus on time with KOLs and clinical teams.

What you'll do:

• Develop and execute 360-degree marketing campaigns across channels including content marketing, advertising (digital and print), email, and social media, especially LinkedIn.
• Oversee creative development for campaigns, leveraging deep product knowledge; collaborate with internal marketing specialists and the copywriting team to ensure messaging aligns with strategic objectives.
• Ensure budget control for Endoscopy and Pulmonology; plan activities, gain top management approval, and implement all actions.
• Lead workshops on messaging and product launches, including organising online launch events, creating promotional and testimonial videos with doctors, and supporting all aspects of the launch process except pricing.
• Strategise on asset creation, messaging, timing, and channels through creative thinking, experience, brainstorming, and latest technologies.
• Oversee numerous annual exhibitions and events, including strategic planning, budgeting, and on-site execution.
• Organise pre-event shows with the sales team, customer evening events, and filming/interviews during events to maximise awareness and engagement.
• Primarily manage LinkedIn activity for the Endoscopy portfolio, guiding content creation and strategy, and collaborating with the UK and European marketing teams.
• Plan and execute internal endoscopy events to foster team engagement and knowledge sharing.

What you'll need:

• Background in Clinical Marketing, focused around campaign management and KOL lead activities.
• Degree in Business Marketing or a degree related to the role, i.e Endoscopy degree
• Experience of Marketo and Salesforce desirable but not essential
• Experience working with European teams would be desirable
• Endoscopy specific, broaden to medical instruments & devices if required.
• Able to integrate easily with rest of the HCUK business units
• Able to work independently
• Self-motivated with the ability to manage workload and priorities efficiently
• Strong verbal and written communication skills, with the ability to build and maintain effective working relationships with other service/support groups within Fujifilm Healthcare.