Marketing Manager, EMEA Campaigns & Events

Morningstar; Greater London; On-site; GBP 48,000 - 65,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Morningstar is seeking a Marketing Manager to lead the activation of campaigns and events across the EMEA region. You will connect strategy to execution, manage budgets, and equip Sales to convert generated leads. This hands-on role rewards operational detail and creative delivery.

Based in London with a flexible hybrid setup, you’ll coordinate marketing programs, optimize spend, and ensure cross-functional alignment with Sales and SDRs while scaling regional activities across markets.

Qualifications

• Proven experience managing marketing campaigns and events across multiple EMEA markets.
• Strong budget management skills with ability to report spend.
• Excellent communication translating plans to guidance for Sales/SDR teams.
• Experience cross-functionally with Sales; understanding lead lifecycle and handoffs.

Responsibilities

• Own end-to-end execution of marketing campaigns and events across the EMEA region.
• Coordinate logistics, vendors, timelines, and on-site delivery for regional events.
• Adapt global campaign frameworks for regional relevance across EMEA markets.
• Budget management: track spend and flag variances early.
• Report on budget status and cost-efficiency to Director of International Marketing.
• Partner with Sales leadership and SDR teams for enablement.
• Brief SDRs ahead of activations with target audience and messaging.
• Define lead handling processes and handoff by source and activation type.
• Communicate plans and outcomes to Marketing, Sales and regional teams.
• Provide regular reporting on campaign performance and pipeline impact.

Skills

Campaign management

Budget management

Cross-functional collaboration

Lead lifecycle

SaaS/B2B experience

Communication skills

Tools

Salesforce

HubSpot

Marketo

Job description

About the Role

We're looking for a Marketing Manager to lead the activation of marketing campaigns and events across EMEA. You'll be the connective tissue between strategy and execution, turning campaign plans into on-the-ground activity, keeping everything on budget, and making sure Sales is fully equipped to convert the leads you generate. This is a hands-on, execution-focused role for someone who thrives on operational detail as much as creative delivery.

Key Responsibilities

• Campaign & Event Activation Own end-to-end execution of marketing campaigns and events across the EMEA region, from planning through post-event wrap-up
• Coordinate logistics, vendors, timelines, and on-site delivery for regional events (conferences, trade shows, webinars, roadshows, etc.)
• Adapt global campaign frameworks for regional relevance across EMEA markets
• Budget Management Manage campaign and event budgets, tracking spend against plan and flagging variances early
• Report regularly on budget status and cost-efficiency to the Director of International Marketing
• Sales Collaboration & Enablement Partner closely with Sales leadership and SDR teams
• Proactively brief SDRs ahead of each activation — what's coming, target audience, key messaging, and expected lead volume
• Define and communicate clear lead handling processes, ensuring SDRs know how to prioritize, qualify, and follow up on leads by source and activation type
• Act as the liaison between Marketing and Sales to ensure feedback loops on lead quality and conversion are working
• Cross-functional Communication Communicate campaign and event plans, timelines, and outcomes clearly to stakeholders across Marketing, Sales, and regional teams
• Provide regular reporting on campaign/event performance, lead generation, and pipeline impact
• Partner with marketing operations to manage campaigns and events to pre, during, and post execution

What We're Looking For

• Proven experience managing marketing campaigns and/or events, ideally across multiple EMEA markets
• Strong budget management skills — comfortable owning and reporting on spend
• Excellent communication skills, with the ability to translate marketing plans into clear, actionable guidance for Sales/SDR teams
• Experience working cross-functionally with Sales, and a solid understanding of lead lifecycle and handoff processes
• Highly organized, detail-oriented, and comfortable managing multiple activations simultaneously
• Based in or able to work from London, with willingness to travel across EMEA as needed
• Nice to Have Experience with marketing automation or CRM platforms (e.g., Salesforce, HubSpot, Marketo) for tracking campaign/event lead flow
• Prior experience in a B2B or SaaS environment

Base Salary Compensation Range

GBP 48,400.00-64,533.33 Bonus Target: 7.5% Annual We expect the compensation and target bonus for this role to fall within the stated range. The specific compensation offered will depend on the candidate's qualifications, experience, and other job-related factors.

Hybrid Work Environment

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

Company overview

301_MstarEurLtd Morningstar Europe Ltd (UK) Legal Entity Morningstar is a global independent investment research and financial data company. Here, you'll help uncover what's hidden, simplify what's complex, and create insights that empower investor success.

Morningstar Development Program Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.