Marketing Manager, EMEA

Coinbase; United Kingdom; On-site; GBP 78,000 - 88,000; Full time

Job summary

An established industry player is seeking a passionate Marketing Manager for the EMEA region. This role is pivotal in driving retail trader growth through innovative marketing strategies tailored to the unique needs of diverse markets. Collaborating with cross-functional teams, you will create impactful campaigns that resonate within both the finance and crypto sectors. If you thrive in a fast-paced environment and are eager to make a significant impact in a hyper-growth industry, this opportunity is perfect for you. Join a dynamic team and help shape the future of financial freedom through cutting-edge marketing initiatives.

Benefits

Medical, Dental, and Vision Insurance

Target Bonus

Target Equity

Flexible Work Environment

Qualifications

• 6+ years in marketing, preferably in fintech or crypto.
• Proven track record in developing marketing strategies.
• Ability to leverage data insights for decision-making.

Responsibilities

• Develop and execute marketing strategies for user acquisition.
• Collaborate with cross-functional teams to align marketing initiatives.
• Utilize data to assess and optimize marketing campaign performance.

Skills

Marketing Strategy

Analytical Skills

Communication Skills

Fluency in English & French

Consumer Technology Knowledge

Community Management

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Analytics Tools

A/B Testing Tools

Job description

Join to apply for the Marketing Manager, EMEA role at Coinbase

Join to apply for the Marketing Manager, EMEA role at Coinbase

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

This role will play a major part in how Coinbase drives retail trader growth across EMEA, working across a host of different full-funnel marketing tactics and collaborating across a vast array of teams to ensure effective brand uplift, customer acquisition and retention at every customer touchpoint.

You will be part of an expanding EMEA Marketing team, working closely with your EMEA Marketing peers to share successful initiatives, learnings and scale growth in your market with a proactive approach to problem solving and going the extra mile to drive results.

This is an exciting time to join Coinbase, with numerous opportunities available to sharpen existing skills, learn new ones, and scale your ideas across a hyper-growth crypto industry.

What you’ll be doing:

We are looking for an experienced marketing professional with a strong background in consumer technology and/or cryptocurrency, possessing in-depth knowledge of the EMEA market (specifically France, Italy & Spain). You should be adept at strategizing and executing successful marketing campaigns that resonate with both the finance and crypto sectors while catering to the unique needs of different EMEA markets. In this role you will be:

• Growth: Build and optimise growth strategies based on market-level data insights, to form ROI positive strategies for growing existing user revenues/volume, and acquisition of high LTV new customers.
• Brand & Partnerships: Work with the Integrated Brand & Partnerships teams to ensure local relevancy for EMEA brand efforts across integrated brand campaigns and global/local brand partnerships.
• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you:

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.
• Experience: 6+ years proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).
• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.
• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.
• Fluency in English & French (written and spoken)

Nice to haves:

• Previous experience with Crypto in EMEA
• Fluency in any other languages including Spanish, Italian, Dutch or German
• Based in UK

Job #: P70395

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

This role will play a major part in how Coinbase drives retail trader growth across EMEA, working across a host of different full-funnel marketing tactics and collaborating across a vast array of teams to ensure effective brand uplift, customer acquisition and retention at every customer touchpoint.

You will be part of an expanding EMEA Marketing team, working closely with your EMEA Marketing peers to share successful initiatives, learnings and scale growth in your market with a proactive approach to problem solving and going the extra mile to drive results.

This is an exciting time to join Coinbase, with numerous opportunities available to sharpen existing skills, learn new ones, and scale your ideas across a hyper-growth crypto industry.

What you’ll be doing:

We are looking for an experienced marketing professional with a strong background in consumer technology and/or cryptocurrency, possessing in-depth knowledge of the EMEA market (specifically France, Italy & Spain). You should be adept at strategizing and executing successful marketing campaigns that resonate with both the finance and crypto sectors while catering to the unique needs of different EMEA markets. In this role you will be:

• Growth: Build and optimise growth strategies based on market-level data insights, to form ROI positive strategies for growing existing user revenues/volume, and acquisition of high LTV new customers.


• Brand & Partnerships: Work with the Integrated Brand & Partnerships teams to ensure local relevancy for EMEA brand efforts across integrated brand campaigns and global/local brand partnerships.


• Strategic Campaign Management: Develop and execute comprehensive marketing strategies (using Paid and Owned & Operated channels) aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive user acquisition, engagement, and retention.


• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineering, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.


• Performance Analytics and Optimization: Utilize data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimize strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.


• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.


• Events & Community Management: Plan, execute, and oversee marketing events, both virtual and in-person, to enhance brand visibility and engage the community. Manage community initiatives, cultivating relationships with users and influencers to foster a vibrant and supportive community around Coinbase.

What we look for in you:

• Autonomy: Ability to work autonomously, taking ownership of marketing initiatives and making informed decisions to drive results.


• Experience: 6+ years proven experience in a marketing role, preferably within the fintech, crypto or technology industry, with a track record of developing and executing successful marketing strategies (from paid to owned & operated channels).


• Analytical Skills: Strong analytical skills with the ability to leverage data insights to inform decision-making. Proficiency in using analytics tools and platforms to measure campaign performance and optimize marketing strategies.


• Communication Skills: Excellent written and verbal communication skills. Ability to convey complex ideas and strategies clearly and effectively to internal teams, stakeholders, and external audiences.


• Fluency in English & French (written and spoken)

Nice to haves:

• Previous experience with Crypto in EMEA


• Fluency in any other languages including Spanish, Italian, Dutch or German


• Based in UK

Job #: P70395

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Pay Range:: £78,840 GBP - £87,600 GBP

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here . Additionally, Coinbase participates in the E-Verify programin certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) .

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. For US applicants only, by submitting your application you are agreeing to arbitration of disputes as outlined here.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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