Marketing Manager - EMEA

JR United Kingdom; Preston; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global toy company is seeking a Marketing Manager for their EMEA operations based in Preston. The role involves creating consumer-facing strategies, managing marketing campaigns, and working cross-functionally to drive sales. The ideal candidate should have over 3 years' experience in consumer marketing, preferably within toys or FMCG, and possess excellent communication skills. Competitive salary and benefits are offered.

Benefits

Competitive salary

Benefits

Qualifications

• Minimum 3 years' consumer marketing experience, ideally in toys or FMCG.
• Strong understanding of EMEA markets and retail.
• Proven ability to deliver marketing campaigns with commercial outcomes.

Responsibilities

• Create and implement tailored marketing campaigns across EMEA.
• Lead regional launch plans, supporting product introductions.
• Manage content creation for social media and e-commerce platforms.

Skills

B2B Marketing

Retail Marketing

Campaign Management

Data Analysis

Stakeholder Management

Communication Skills

Job description

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Marketing Manager - EMEA, preston, lancashire

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Client:

Location:

preston, lancashire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Are you looking for a new challenge and to progress within your marketing career?

Do you have toy marketing experience?

Do you want to work for a leading global toy company?

Macgregor Black are partnering with a Leading Toy company on the search for a Marketing Manager. This is a permanent role based in London.

As the Marketing Manager, you'll take the lead on developing and executing both consumer-facing and trade marketing strategies that support product launches, build brand awareness, and ultimately drive sales across multiple territories.

You’ll collaborate closely with regional sales, product, and licensing teams, as well as global marketing functions, to tailor marketing campaigns to local market needs. This is a hands-on, commercially focused role that combines creative campaign management with strategic planning and data analysis.

Key Responsibilities:

• Create and implement tailored marketing campaigns across EMEA, aligned with global brand direction.
• Develop retail marketing initiatives to secure visibility in-store, with a focus on permanent placement and key promotional moments.
• Lead regional launch plans, supporting product introductions with compelling retail and consumer campaigns.
• Identify opportunities for regional product development and work cross-functionally to bring new ideas to market.
• Ensure cohesive brand presentation across all touchpoints—retail, digital, and trade.
• Manage content creation for social media, email, and e-commerce platforms to boost consumer engagement and online conversion.
• Support budget planning and ensure campaigns are delivered cost-effectively.
• Build relationships with key retailers, licensors, and external agencies to enhance brand reach.
• Track campaign performance and use insights to continually improve effectiveness.

What We're Looking For:

• A minimum of 3 years' experience in a consumer marketing role, ideally within the toy, licensing, or wider FMCG sectors.
• Strong understanding of EMEA markets and retail environments.
• Proven ability to deliver end-to-end marketing campaigns with tangible commercial outcomes.
• Hands-on experience with B2B and retail marketing, ideally including product development exposure.
• Highly organised, proactive, and confident working in a fast-paced, cross-functional environment.
• Comfortable working directly with retailers and licensors, excellent communication and presentation skills are a must.
• Experience working across international teams and managing a range of stakeholder relationships.
• Willingness to travel within the region as needed.

Competitive salary + benefits.

Please contact Luke Boyle for more information today.