Email Marketing Manager

JR United Kingdom; Preston; Remote; GBP 35,000 - 55,000; Full time

Job summary

A UK-based affiliate business is seeking an experienced Email Marketing Manager to lead email and SMS campaigns from strategic planning to performance analysis. The role requires expertise in email marketing technology, audience segmentation, and compliance with UK industry guidelines. Ideal candidates should possess iGaming experience and proficiency in Ontraport. This remote position allows for collaboration across teams to align marketing initiatives with business objectives.

Qualifications

• 3+ years of experience in digital marketing or IT.
• Minimum of 2 years hands-on experience using Ontraport.
• Proven success leading multi-channel campaigns.

Responsibilities

• Lead end-to-end email and SMS campaigns.
• Drive results through performance analysis and insights.
• Optimize campaigns using segmentation and personalization.

Skills

Audience Segmentation

Personalization

Data-driven Decision-making

Email Marketing Technology

Campaign Analysis

Education

Bachelor’s degree in Marketing, Computer Science, or Information Systems

Tools

Ontraport

Job description

Social network you want to login/join with:

Email Marketing Manager, preston, lancashire

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Client:

BettingJobs

Location:

preston, lancashire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

07.06.2025

Expiry Date:

22.07.2025

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Job Description:

BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain.

The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.

iGaming experience is essential, with Ontraport experience preferred.

Responsibilities

• Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
• Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
• Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
• Manage customer data: Maintain and enhance email databases and marketing automation journeys.
• Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
• Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
• Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
• Other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
• 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
• Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
• Experience collaborating across teams and presenting to both technical and non-technical stakeholders