Marketing Manager - EMEA

Vista Equity Partners Management, LLC; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is looking for a dynamic marketing professional to lead initiatives across EMEA, focusing on the UK and BENELUX regions. This role emphasizes collaboration with partners to plan events, develop engaging content strategies, and enhance social media presence. The ideal candidate will possess strong project management skills and a keen analytical mindset to monitor marketing metrics. Join a forward-thinking company where your contributions will drive impactful marketing efforts and foster valuable connections in the industry.

Qualifications

• Proven experience in marketing, event management, and content strategy.
• Strong understanding of social media platforms and their role in marketing.

Responsibilities

• Plan and implement events for the UK and BENELUX regions.
• Develop multi-channel content strategies and manage social media presence.

Skills

Event Management

Content Strategy

Social Media Management

Project Management

Analytical Skills

Job description

We are seeking a dynamic and experienced professional to manage and execute marketing initiatives across EMEA with accountability for the UK and BENELUX regions. This role involves collaborating with internal and external partners to plan and implement events, develop multi-channel content strategies, and ensure a strong presence on social networks.

Responsibilities

• Event Management: Plan and implement events in collaboration with internal and external partners for the UK and BENELUX regions.
• Content Strategy: Develop and execute a multi-channel content strategy for the EMEA region, including targeted email campaigns, blog posts, infographics, e-books, and product pages.
• Social Media Management: Ensure a strong presence and visibility on social networks (LinkedIn), creating content and monitoring interactions with customers and prospects.
• Campaign Management: Build, own, and maintain campaign calendars to ensure seamless execution.
• Account-Based Marketing: Develop and implement Account-Based Marketing campaigns.
• Metrics and Reporting: Monitor key metrics, including inquiries, marketing qualified leads, sales qualified leads, and marketing revenue attribution, with a focus on the UK and BENELUX regions.
• Collaboration: Collaborate weekly with the GTM organization on prospecting, marketing, and pipeline generation initiatives.
• Public Relations: Take ownership of regional PR relationships at the appropriate time.

Qualifications

• Proven experience in marketing, event management, and content strategy.
• Strong understanding of social media platforms and their role in marketing.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• English Speaking. Additional languages is a plus