Marketing Manager, CoStar - London

costar; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to spearhead innovative marketing campaigns that enhance product awareness and drive customer engagement. In this dynamic role, you will collaborate with various stakeholders to create impactful sales enablement tools and execute marketing strategies that resonate with diverse audience segments. Your expertise in B2B product marketing and analytical skills will be crucial in developing integrated marketing programmes that not only attract new customers but also retain existing ones. Join a forward-thinking team dedicated to transforming the commercial real estate landscape through strategic marketing initiatives.

Qualifications

• Strong experience in B2B product marketing with a focus on integrated marketing programmes.
• Bachelor's degree in a related field preferred, MBA is a plus.

Responsibilities

• Develop and execute high-impact multi-touch marketing campaigns.
• Lead the creation of sales enablement tools and manage brand awareness campaigns.

Skills

B2B product marketing

Analytical skills

Communication skills

Project management

Creativity

Education

Bachelor's degree in business or marketing

MBA

Tools

Email marketing tools

Social media platforms

Search engine marketing tools

Job description

Marketing Manager, CoStar - London

OVERVIEW

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitise the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 38 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation.

DESCRIPTION

CoStar Group is looking for a Marketing Manager to plan and execute marketing campaigns that accelerate product awareness, grow acquisition, and maximise consumption of the CoStar product across all audience segments. You will create and maintain sales enablement tools including presentations and playbooks, ensuring alignment with broader marketing and sales strategies. In this role, you will partner with stakeholders across the organisation including Sales, Research, Product, Analytics and News, to lead, assist, and execute marketing priorities, including our commercial property industry awards programmes.

Reporting to the Director of Product Marketing, you will work both strategically and tactically to bind our product strategy to the methods we need to drive success in sales and marketing and to achieve results.

RESPONSIBILITIES

• Work with marketing and communication teams to develop, execute, and maintain high-impact multi-touch campaigns that drive acquisition and retention.
• Lead the development of sales enablement tools including sales collateral, internal campaigns, playbooks, testimonials and customer case studies.
• Assist with the creation and management of brand awareness marketing campaigns and lead generation activities targeted to key audiences, to include account-based marketing, lead nurture campaigns, and digital advertising.
• Be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Be an expert on our competitors and how they are positioned.

QUALIFICATIONS

• Strong experience of B2B product marketing.
• Bachelor’s degree in a related field such as business or marketing preferred (MBA also preferred).
• Proven experience delivering best in-class integrated marketing programmes, including email, organic and paid social, search engine marketing, direct mail, etc.
• Demonstrable experience managing new business and retention marketing campaigns.
• Experience working with external agencies to support campaign delivery and performance is a plus, for example, paid media and social media.
• Commercial real estate industry experience is desirable.
• Exceptional written and verbal communication skills.
• Analytical skills with a natural curiosity to measure, test, learn, and iterate to get the best results.
• Previous experience in conducting competitor analysis and market research.
• Experience leading cross-functional projects.
• Collaborative team player across multiple functional organisations.
• Proven self-starter who is comfortable generating new ideas.
• High degree of organisation, and ability to manage multiple priorities simultaneously.