Product Marketing Manager

JR United Kingdom; Maidstone; Remote; GBP 60,000 - 90,000; Full time

Job summary

A fast-growing Insurtech Data Client is seeking a remote-based SaaS Product Marketing Manager to join their team. This pivotal role involves driving the planning and execution of product launches, alongside developing impactful marketing campaigns that resonate with target customers. Successful candidates will have a proven background in SaaS product marketing, especially within the insurance sector, and will thrive in a creative, fast-paced environment.

Benefits

Company bonus scheme

34 days annual leave + birthday off

Enhanced parental leave

14 days paid sick leave

Employee Assistance & Wellbeing Programmes

Qualifications

• Proven success in SaaS Product Marketing role with Insurance clients.
• Strong commercial insurance acumen preferred.
• Curious and positive communicator.

Responsibilities

• Develop compelling messaging and positioning for target audiences.
• Track and report on product launch success with actionable data.
• Create sales enablement materials and conduct market research.

Skills

Marketing Strategy

Brand Positioning

Market Research

Communication

SaaS

Job description

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We’re excited to be supporting a fast-growing Insurtech Data Client, as they look to welcome an experienced remote-based SaaS Product Marketing Manager to their team. This is a pivotal role at a key moment in the company’s growth journey — ideal for someone who thrives on bringing products to life through strategic, creative marketing. You'll own the planning and execution of product launches, developing impactful campaigns and go-to-market strategies that resonate with customers and prospects.

Responsibilities

• Develop compelling messaging and positioning that speaks to target audiences across the customer journey
• Maintain consistency in brand voice and messaging across all marketing channels
• Track and report on product launch success using clear, actionable data
• Translate launch performance into strategic improvements
• Create engaging sales enablement materials, including case studies, FAQs, and collateral
• Conduct market research to inform and refine product positioning

Requirements

• Proven success in SaaS Product Marketing role with Insurance clients - essential
• Strong acumen; any broader commercial insurance experience is a bonus
• Comfortable with occasional travel to UK Head Office (once a month max)
• Naturally curious personality, able to communicate positively and succinctly
• Company bonus scheme
• 34 days annual leave + birthday off
• Enhanced parental leave & 14 days paid sick leave
• Employee Assistance & Wellbeing Programmes