Marketing Manager, Client Engagement

Sidley Austin LLP; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic Marketing Manager to lead client engagement initiatives. This pivotal role involves collaborating with regional leaders to develop innovative marketing strategies that align with client needs. You will oversee key marketing activities, manage budgets, and enhance the firm's visibility in the market. The ideal candidate will have extensive experience in marketing and business development, particularly within professional services. Join a forward-thinking team where your contributions will directly impact client relationships and business growth.

Qualifications

• 8+ years of marketing and business development experience required.
• Strong writing, proofreading, and critical thinking skills are essential.
• Experience in a law firm or professional services is preferred.

Responsibilities

• Develop and execute client engagement strategies and marketing activities.
• Manage marketing budgets and evaluate ROI for initiatives.
• Oversee event logistics and coordinate marketing materials.

Skills

Marketing

Business Development

Event Planning

Communication Skills

Analytical Skills

Interpersonal Skills

Education

Bachelor's degree in Marketing or Communication

Advanced degree (M.B.A. or J.D.)

Tools

Microsoft Office

Outlook

Salesforce

InterAction

Job description

Summary

The Marketing Manager, Client Engagement is a key team member within the Marketing Department. The Manager serves as the go-to marketing resource for the office/region. They work directly with office/regional leaders to develop and execute client engagement strategies and manage a range of targeted marketing activities that align with client needs and support the business objectives of the office/region.

The Manager takes an active role in learning about the service offering, lawyers, and clients of the office/region. They oversee signature programs and initiatives aimed at strengthening the profile of the Firm in the market and creating opportunities for Sidley lawyers to network and build relationships with key contacts.

The Manager may have direct supervisory responsibility for Specialist, Coordinator, and/or Assistant level professionals and is responsible for fostering a collaborative, high-performing team. Additionally, they are expected to lead by example, mentor junior members of the team, and embody the highest standards of service delivery. The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other professional business functions, and lawyers, across the Firm’s global platform.

Duties and Responsibilities

Marketing, Client Engagement, and Profile-raising Activities

• Leverages market awareness and industry best practices to recommend and facilitate innovative marketing solutions; this includes refining existing programs and establishing new initiatives as needs are identified.
• Plans and manages Sidley-sponsored programs for clients and prospective clients; oversees all event logistics, including invitations, mailing lists, handout materials, site management, speakers, visual presentations, and follow-up
• Helps office leaders prepare and manage marketing budget(s) for the office/region, including evaluating the ROI of initiatives to recommend and plan future efforts
• Leads implementation and maintenance of the Firm’s CRM system in the office/region and leverages the system to connect lawyers, clients, and other contacts
• Leads preparation of submissions for office/regional rankings, awards, surveys, and other recognitions for the office and local lawyers and practices, coordinating with global practice liaisons
• Works with office/regional lawyers and global practice liaisons on the creation, editing, and maintenance of external communications and marketing materials, including lawyer biographies, Sidley Updates, advertisements, invitations, website pages, and social media content
• Coordinates with the Market Intelligence team to conduct market research to aid in office/regional business development and marketing initiatives
• Works with the Communications and PR team to identify thought leadership topics and Sidley lawyers to engage in media commentary, article publication, podcasts, etc.
• Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in the local market
• Onboards and integrates lateral lawyer arrivals to the office/region, working closely with the relevant global practice/industry liaison(s)
• Attends and contributes to office and departmental leadership meetings

Employee Management

• Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance
• Delegates work efficiently and effectively to other team members
• Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions

Qualifications

Required:

• A minimum of eight (8) years of professional marketing, business development, or other relevant experience
• A Bachelor's degree from an accredited college or university, preferably in marketing, communication, or related field
• Excellent writing, proofreading, and critical thinking skills
• Demonstrated proficiency in Microsoft Office and Outlook

Preferred:

• Marketing, business development, event planning, and/or other relevant experience in a law firm or other professional services organization
• Understanding of the local/regional market for legal services and competitive landscape
• Supervisory, managerial, and/or project management experience
• Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus)
• Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation
• Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications

Other Skills and Abilities:

The following will also be required of the successful candidate:

• Strong organizational skills
• Strong attention to detail
• Good judgment
• Strong interpersonal communication skills
• Strong analytical and problem solving skills
• Able to work harmoniously and effectively with others
• Able to preserve confidentiality and exercise discretion
• Able to work under pressure
• Able to manage multiple projects with competing deadlines and priorities