Marketing Manager (B2b Saas)

JR United Kingdom; Liverpool; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company in automated marketing solutions is seeking a Marketing Manager focused on B2B SaaS. The ideal candidate will create strategies to drive user acquisition and retention, manage campaigns, and own the marketing calendar. This remote opportunity offers significant growth potential with direct collaboration with founders on high-impact strategies.

Benefits

Flexible working hours

Direct collaboration with founders

Opportunities for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally in fast-growth startups.
• Deep experience in product-led growth and user retention.
• Hands-on across tools like Webflow, Hubspot, Google Ads, Meta Ads.

Responsibilities

• Create and launch campaigns to drive trial signups and conversions.
• Manage content, email, and paid channels throughout the process.
• Write marketing copy for emails, landing pages, and ads.

Skills

B2B SaaS marketing

product-led growth

user acquisition

retention

copywriting

email marketing

campaign management

analytics metrics (CAC, LTV)

Job description

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Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]