Marketing Manager (B2b Saas)

JR United Kingdom; Bolton; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company in the SaaS sector is looking for a hands-on B2B SaaS Marketing Manager to lead marketing initiatives, focusing on growth. Responsibilities include creating campaigns, managing content across channels, and optimizing user acquisition strategies. The role offers flexibility and growth opportunities in a remote-first environment.

Benefits

Flexible work schedule

Direct collaboration with founders

Opportunities for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally in early-stage startups.
• Experience in product-led growth and user acquisition.
• Deep understanding of audience: agencies, coaches, online service providers.

Responsibilities

• Create and launch campaigns to drive trial signups.
• Manage content, email, and paid channels from ideation to implementation.
• Write marketing copy, emails, landing pages, and retargeting ads.

Skills

B2B SaaS marketing

product-led growth

user acquisition

retention

copywriting

track metrics

Job description

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Client:

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Location: Remote (UK / EU preferred)

Type: Full-Time

Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]