Marketing Manager (B2b Saas)

JR United Kingdom; Leicester; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company in the B2B SaaS sector is seeking a hands-on Marketing Manager to drive growth through strategic campaigns and content management. You will own the marketing function, working directly with the founders to execute high-impact strategies in a flexible, remote environment focused on measurable outcomes.

Benefits

Flexible, remote-first work environment

Direct collaboration with founders

Opportunities for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups.
• Deep experience in product-led growth and user retention.
• Strong understanding of audience: agencies, coaches, online service providers.

Responsibilities

• Create and launch campaigns to drive trial signups and paid conversions.
• Manage content, email, and paid channels from ideation to implementation.
• Build and optimise onboarding and retention email flows.

Skills

B2B SaaS marketing

product-led growth

user acquisition

retention

copywriting

email marketing

campaign management

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Job description

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Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]