Marketing Manager (B2b Saas)

JR United Kingdom; Crawley; Remote; GBP 30,000 - 35,000; Full time

Job summary

A dynamic company is looking for a Marketing Manager with B2B SaaS experience to drive growth and execute strategic marketing campaigns. This fully remote position offers a competitive salary with uncapped bonus potential. Join a fast-paced and innovative team dedicated to delivering outstanding results.

Benefits

Flexible, remote-first environment

Great growth opportunities

Direct involvement with founders

Qualifications

• 3+ years in B2B SaaS marketing, ideally in startups.
• Deep experience in user acquisition and product-led growth.
• Fluent in metrics like CAC and LTV.

Responsibilities

• Create and launch campaigns to drive conversions.
• Manage content, email, and paid advertising channels.
• Track successful strategies and scale them.

Skills

B2B SaaS marketing

Product-led growth

User acquisition

Retention strategies

Copywriting

Campaign management

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Job description

Social network you want to login/join with:

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Client:

Location:

crawley, west sussex, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Location: Remote (UK / EU preferred)

Type: Full-Time

Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise helps agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re seeking a hands-on B2B SaaS Marketing Manager to lead our growth — someone who’s strategic and also executes tasks like writing copy, building landing pages, launching campaigns, and getting things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then scale successful strategies

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on with tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build workflows, and are proactive
• Fluent in CAC, LTV, funnel metrics — and know how to improve them
• Strong understanding of our audience: agencies, coaches, and online service providers
• Self-motivated, fast-moving, highly organised — you require minimal supervision

Why Join Appointwise?

• Own the entire marketing function — and be heard
• Work directly with founders on high-impact strategies & execution
• Flexible, remote-first environment focused on results
• Great growth opportunities — personally and professionally

If you meet these criteria and this role interests you, we look forward to speaking with you soon!

[emailprotected]