Marketing Manager (B2b Saas)

JR United Kingdom; Woking; Remote; GBP 30,000 - 35,000; Full time

Job summary

A leading company in the B2B SaaS space is seeking a hands-on Marketing Manager to drive growth. You'll be responsible for creating campaigns, managing marketing channels, and enhancing user acquisition and retention. This remote role offers flexibility and a great opportunity to make a significant impact in a rapidly expanding company.

Benefits

Flexible working environment

Opportunity for personal and professional growth

Qualifications

• 3+ years in B2B SaaS marketing, ideally in fast-growth startups.
• Fluent in CAC, LTV, and funnel metrics with a deep understanding of our audience.

Responsibilities

• Create and launch campaigns to drive trial signups and conversions.
• Manage content, email, and paid channels from ideation to implementation.

Skills

B2B SaaS marketing

product-led growth

user acquisition

retention

copywriting

campaign management

Tools

Webflow

Hubspot/GHL

Google Ads

Meta Ads

Job description

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Start Date: ASAP

Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

About Appointwise

Appointwise helps agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to lead our growth — someone who’s not just strategic but lives in the tools, writes copy, builds landing pages, launches campaigns, and gets things done.

What You’ll Be Doing

1. Create and launch campaigns to drive trial signups and paid conversions
2. Manage content, email, and paid channels — from ideation to implementation
3. Write marketing copy, emails, landing pages, and retargeting ads that convert
4. Own our marketing calendar — launches, campaigns, content distribution
5. Build and optimize onboarding and retention email flows
6. Repurpose founder video content across YouTube, Twitter, LinkedIn, email
7. Track what’s working — then double down and scale it

Who This Role Is For

1. 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
2. Deep experience in product-led growth, user acquisition, and retention
3. Hands-on with tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
4. You write your own copy, build workflows, and know how to get scrappy
5. Fluent in CAC, LTV, funnel metrics — and know how to improve them
6. Strong understanding of our audience: agencies, coaches, and online service providers
7. Self-motivated, fast-moving, and highly organized — you don’t need babysitting

Why Join Appointwise?

1. Own the entire marketing function — and be listened to
2. Work directly with the founders on high-impact strategy & execution
3. Flexible, remote-first, no fluff — just execution and outcomes
4. Big opportunity for growth — personally and professionally

If you meet the criteria and this sounds like a good fit, we look forward to speaking with you soon!

Contact: [e-mail]

Note: If you are NOT a passport holder of the country for the vacancy, you might need a work permit. Check our Blog for more info.

Bank or payment details should not be provided when applying. Applications should be made via the 'Apply now' button.

Created on 10/06/2025 by JR, United Kingdom