Marketing Manager (B2b Saas)

JR United Kingdom; Bradford; Remote; GBP 30,000 - 35,000; Full time

Job summary

Une entreprise en pleine croissance dans le secteur du SaaS recherche un responsable marketing B2B pour diriger ses efforts de croissance. Le candidat idéal aura au moins 3 ans d'expérience en marketing, avec une forte capacité à créer et exécuter des campagnes efficaces tout en utilisant divers outils de marketing. Ce poste entièrement à distance offre une grande opportunité de développement personnel et professionnel, en travaillant directement avec les fondateurs sur des stratégies à fort impact.

Benefits

Possibilités de croissance personnelle et professionnelle

Travail flexible, premièrement à distance, sans superflu

Implication directe dans la stratégie avec les fondateurs

Qualifications

• 3+ années en marketing B2B SaaS, idéalement dans des startups en forte croissance.
• Expérience approfondie dans la croissance axée sur le produit et l'acquisition d'utilisateurs.
• Capacité à écrire, construire et exécuter des workflows.

Responsibilities

• Créer et lancer des campagnes pour attirer des essais et des conversions payantes.
• Gérer les canaux de contenu, email et payants de l'idéation à l'implémentation.
• Écrire des copies marketing convaincantes qui convertissent.

Skills

B2B SaaS marketing

product-led growth

user acquisition

retention

copywriting

Tools

Webflow

Hubspot

Google Ads

Meta Ads

email tools

Job description

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Start Date: ASAP

? Marketing Manager – B2B SaaS (Remote)

Location: Remote (UK / EU preferred)

Type: Full-Time

Salary: £30,000–£35,000 + Uncapped Bonus Potential

Start Date: ASAP

? About Appointwise

Appointwise is helping agencies, coaches, and service-based businesses automate lead follow-up, appointment setting, and sales qualification — using AI that sounds human and delivers real results.

We’ve grown over 2,000% YoY, and we’re now looking for a hands-on B2B SaaS Marketing Manager to take the reins of our growth — someone who’s not just good with strategy, but lives in the tools, writes the copy, builds the landing pages, launches the campaigns, and gets things done.

What You’ll Be Doing

• Create and launch campaigns to drive trial signups and paid conversions
• Manage content, email, and paid channels — from ideation to implementation
• Write marketing copy, emails, landing pages, and retargeting ads that actually convert
• Own our marketing calendar — launches, campaigns, content distribution
• Build and optimise onboarding and retention email flows
• Repurpose founder video content across YouTube, Twitter, LinkedIn, email
• Track what’s working — then double down and scale it

? Who This Role Is For

• 3+ years in B2B SaaS marketing, ideally in early-stage or fast-growth startups
• Deep experience in product-led growth, user acquisition, and retention
• Hands-on across tools like Webflow, Hubspot/GHL, Google Ads, Meta Ads, email tools, etc.
• You write your own copy, build your own workflows, and know how to get scrapp
• Fluent in CAC, LTV, funnel metrics — and know how to move them
• Strong understanding of our audience: agencies, coaches, and online service provider
• Self-motivated, fast-moving, and highly organised — you don’t need babysitting

Why Join Appointwise?

• Own the entire marketing function — and actually be listened to
• Work directly with the founders on high-impact strategy & execution
• Flexible, remote-first, no fluff, just execution and outcomes
• Big opportunity for growth — personally and professionally

If you meet the criteria above and this sounds like a good fit, we look forward to speaking with you soon!

[emailprotected]