MARKETING MANAGER (B2B HEALTHCARE)

Zenrox Healthcare Ltd; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Equity stake

Job summary

Zenrox Healthcare Ltd. in London (Hybrid) or Remote (UK-based) seeks a driven B2B marketing professional to build our UK marketing function from the ground up.

You will develop brand awareness, generate qualified leads, and position Zenrox as the trusted procurement partner for NHS trusts, private hospitals, GP surgeries, and care homes. You will create compelling content, manage LinkedIn as the primary channel, and develop lead generation campaigns, SEO strategies, and sales enablement

Qualifications

• 4+ years in B2B marketing with proven lead generation
• Healthcare sector marketing knowledge (NHS/private) is a plus
• Excellent writing and storytelling for content
• Strong LinkedIn organic and paid marketing experience
• SEO knowledge to drive healthcare procurement searches
• Data-driven approach to campaign ROI and optimization
• Experience with marketing automation and CRM platforms

Responsibilities

• Develop and execute B2B healthcare marketing strategy for NHS trusts, private hospitals, GP surgeries and care homes
• Create case studies, whitepapers, blog posts, and LinkedIn content to demonstrate ROI
• Build and manage Zenrox LinkedIn presence as main B2B channel
• Lead generation campaigns via LinkedIn ads, content marketing, webinars, events
• Implement SEO to attract healthcare procurement searches
• Create sales enablement materials (pitch decks, one-pagers, ROI calculators)
• Manage website content, landing pages and conversion optimization
• Plan and attend healthcare industry events and conferences
• Set up email marketing campaigns for lead nurturing and engagement
• Analyze marketing performance and optimize campaigns with data
• Coordinate PR and thought leadership opportunities
• Collaborate with sales to align marketing and sales efforts

Skills

B2B marketing

Lead generation

Content creation

LinkedIn marketing

SEO

Data-driven marketing

Campaign optimization

Autonomous work

Tools

CRM tools

Marketing automation

Job description

Location: London (Hybrid) or Remote (UK-based)

Salary: £45,000 + equity

About Zenrox

Zenrox Healthcare UK uses AI to transform medical equipment procurement. We deliver 15-20% cost savings and predictive intelligence to NHS trusts, private hospitals, and healthcare facilities across the UK through our ZenroxIQ platform.

The Opportunity

Build our B2B healthcare marketing function from the ground up. You'll develop brand awareness, generate qualified leads, and position Zenrox as the trusted procurement partner for UK healthcare facilities.

What You'll Do

• Develop and execute B2B healthcare marketing strategy targeting NHS trusts, private hospitals, GP surgeries, and care homes
• Create compelling content (case studies, whitepapers, blog posts, LinkedIn articles) demonstrating ROI and addressing procurement pain points
• Build and manage LinkedIn presence as primary B2B channel
• Develop lead generation campaigns (LinkedIn ads, content marketing, webinars, industry events)
• Implement SEO strategy to drive organic traffic from healthcare procurement searches
• Create sales enablement materials (pitch decks, one-pagers, ROI calculators)
• Manage website content, landing pages, and conversion optimization
• Plan and execute presence at healthcare industry events and conferences
• Establish email marketing campaigns for lead nurturing and customer engagement
• Analyze marketing performance and optimize campaigns based on data
• Coordinate PR and thought leadership opportunities
• Work closely with sales team to align marketing and sales efforts

What You Bring

• 4+ years B2B marketing experience with proven lead generation track record
• Strong understanding of healthcare sector marketing (NHS, private hospitals)
• Excellent writing skills with ability to create compelling, authoritative content
• LinkedIn marketing expertise (organic and paid)
• SEO knowledge and experience driving organic traffic
• Data-driven approach to campaign optimization and ROI measurement
• Experience with marketing automation and CRM tools
• Ability to work autonomously and manage multiple projects simultaneously

Ideal Background

• Healthcare technology, medical device, or clinical software marketing
• Experience marketing to NHS procurement teams or healthcare decision-makers
• SaaS or marketplace platform marketing
• Previous role building marketing function at early-stage startup
• Understanding of AI/ML products and explaining technical value to non-technical audiences
• Content marketing and thought leadership experience

Why Join Zenrox

• Foundational marketing role with significant equity stake
• Shape brand positioning and marketing strategy from day one
• Market a product with clear, measurable value proposition
• Work with innovative AI technology solving real healthcare challenges
• Opportunity to build and lead marketing team as we scale