Marketing Manager (B2B)

TipTopJob; Stafford; On-site; GBP 45,000 - 65,000; Full time

Job summary

TipTopJob is seeking a Customer Relationship Manager in the United Kingdom to drive long-term customer growth through structured co-marketing plans and strong customer storytelling.

You will partner with sales and the Global Marketing Director to align customer engagement with commercial priorities, ensuring brand visibility and measurable impact across campaigns and events.

Qualifications

• Experience in customer-facing marketing roles.
• Proven ability to plan and deliver co-marketing initiatives.
• Clear commercial awareness and ability to link activity to business results.

Responsibilities

• Build and manage long-term marketing relationships with key customers.
• Own and evolve co-branding strategy and campaigns.
• Embed technologies into customer marketing strategies while aligning with brand and regulatory requirements.
• Lead exhibitions and events programme including planning, logistics and on-site execution.
• Collaborate with sales and Global Marketing Director to align with revenue growth.
• Gather market intelligence to identify new sectors and partnerships.

Skills

Customer-facing marketing

Account management

Partnerships

Co-marketing planning

Stakeholder communication

Job description

What You Will Do

• Build and manage long:term marketing relationships with key customers, becoming the primary marketing contact for assigned accounts.
• Own and evolve co:branding strategy, delivering initiatives such as case studies, product launches, joint PR/editorial opportunities, and digital campaigns.
• Embed the companys technologies into customer marketing strategies, supporting messaging, assets, and technical positioning while staying aligned with brand and regulatory requirements.
• Lead the exhibition and events programme, including planning, logistics, materials, on:site execution, and performance tracking (leads, engagement, and ROI).
• Collaborate closely with sales and the Global Marketing Director to align customer engagement activity with commercial priorities and revenue growth.
• Gather and share market and customer intelligence to identify new sectors, applications, and partnership opportunities.

What You Will Bring

• Strong experience in customer:facing marketing, account management, or partnership roles, with the ability to build trust and drive outcomes.
• Proven ability to plan and deliver co:marketing or partnership initiatives, from opportunity identification through to execution.
• Clear commercial awareness, linking marketing activity to business results and customer value.
• Confidence communicating and presenting to a range of stakeholders, with excellent organisational skills.
• Experience coordinating events or exhibitions, with a structured approach to project management and delivery.

The Customer Relationship Manager role sits within the B2B marketing industry and plays a key part in strengthening long:term customer growth by creating structured co:marketing plans, supporting high:quality customer stories, and ensuring consistent brand visibility across customer:facing activity. Your work directly supports the companys commercial growth by turning customer relationships into practical, revenue:aligned marketing opportunities and measurable impact.