Marketing Manager Automations - Maternity Cover

Whitbread PLC; Dunstable; On-site; GBP 50,000; Full time

Job summary

Whitbread PLC is seeking a Marketing Manager for Automations to cover maternity leave. This role involves designing and optimizing automated CRM campaigns to enhance guest experiences and drive revenue. The ideal candidate will have experience in CRM strategies and a strong understanding of customer engagement.

Benefits

Annual performance bonus up to 30% of base salary

Individual BUPA healthcare

Discounts on Premier Inn stays and restaurant brands

Qualifications

• Experience with CRM strategies and automations.
• Knowledge of CRM platforms and workflows.

Responsibilities

• Develop and execute a CRM strategy to enhance guest experience.
• Identify key moments in the customer journey for automated communications.
• Design and manage CRM workflows across communication channels.

Skills

CRM strategies

Automations

Customer engagement

Job description

Job title: Marketing Manager – Automations (Maternity Cover)

Intro:

The CRM automations manager is responsible for designing, implementing, and optimizing automated CRM campaigns that will enhance the guest experience, drive engagement through the customer lifecycle, and maximize the long-term revenue opportunity for Premier Inn.

This includes service emails (e.g., booking confirmation, pre-stay), behavioral triggers, and lifecycle messaging.

This role is pivotal in our goal to increase Guest Lifetime Value, as it will be accountable for post-booking upsell/cross-sell as well as communications designed to drive retention.

Salary:

£50,000 DOE

Location:

Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week.

Why you’ll love it here:

• Bonus: Enjoy an annual Whitbread performance incentive worth up to 30% of base salary.
• Healthcare: Individual BUPA healthcare.
• Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands.

Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/

What you’ll do:

• Develop and execute a CRM strategy that supports the Commercial functions' objectives of increasing guest lifetime value, driving ancillary revenue, and enhancing the guest experience.
• Identify key moments in the customer journey and/or lifetime to implement automated communications.
• Design, implement, and manage CRM workflows and automations across email and other communication channels.
• Develop and execute lifecycle marketing campaigns across different stages of a guest’s interactions, from account creation, through first booking, to loyalty and retention.

What we need:

• Experience with CRM strategies and automations.
• Knowledge of CRM platforms and workflows, delivering automated journeys, and understanding of transactional and service messaging and how to implement them.

Be part of our Commercial Team at Whitbread

Our brands speak for themselves, but that’s down to the work that our Marketing team puts in. Creativity and innovation allow us to elevate our brands, gain new guests, and keep our regulars coming back. From producing branded adverts showcasing our hotel rooms to promoting new launches, B2B collaborations, and digital campaigns, you’ll use insight, data, and strategy to make our brands stand out.

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We believe everyone is unique, with no barriers to entry or limits to ambition. We are committed to being an inclusive organization that values diversity and welcomes your application regardless of background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities, and members of the LGBTQ+ community are strongly encouraged to apply. We support part-time and flexible working where possible.