Marketing Manager, Arts & Events Campaigns (Data-Driven)

Arts Council England; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Job summary

Southbank Centre is seeking a Marketing Manager on a full-time fixed-term contract until 31 October 2027. Salary: £45,800 per annum.

You will lead data-informed campaigns for the rolling Gigs programme, our Public Programme including ticketed and free events, Multitudes Festival and our cross artform Family programme. You will develop marketing campaigns which drive income generation by maximising ticket sales, build and retain new audiences and communicate Southbank Centre's vision and artistic

Qualifications

• Experience developing and delivering marketing campaigns within the arts/entertainment sector.
• Knowledge of digital marketing tools and analytics platforms (GA4).
• Experience working with media agencies and creative studios, including briefing & evaluation.
• Copywriting and editing skills with good tone, storytelling and brand consistency.
• Proven experience managing budgets and delivering ROI-driven campaigns.

Responsibilities

• Develop integrated, data-informed marketing strategies that drive ticket sales and audience growth.
• Oversee end-to-end delivery of campaigns across media, ensuring alignment and timely approvals.
• Guide and support Marketing Officers and Assistants within the team.
• Use data and analytics to monitor performance, optimise campaigns and audience impact.
• Promote diversity and inclusion as part of the organisation’s approach.

Skills

Marketing campaigns

Digital analytics

Copywriting

Budget management

Agency management

Tools

GA4

CRM Tessitura

Job description

Southbank Centre is seeking a Marketing Manager on a full-time fixed-term contract until 31 October 2027. Salary: £45,800 per annum.

You will lead data-informed campaigns for the rolling Gigs programme, our Public Programme including ticketed and free events, Multitudes Festival and our cross artform Family programme. You will develop marketing campaigns which drive income generation by maximising ticket sales, build and retain new audiences and communicate Southbank Centre's vision and artistic