Marketing Manager

HR GO Recruitment; Widnes; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading recruitment agency seeks a Marketing Manager to drive growth in web sales and traffic across the UK and Ireland. This results-driven role requires a strong e-commerce background, particularly in the solar or renewable energy sector. Responsibilities include developing marketing strategies, managing campaigns, and reporting on performance metrics. Ideal candidates will have at least 3 years of digital marketing experience, a solid understanding of SEO/SEM, and the ability to translate data into actionable strategies.

Qualifications

• Minimum 3 years of experience in digital marketing or e-commerce.
• Strong knowledge of CRM systems and SEO/SEM strategies.
• Demonstrable success in digital marketing with ROI results.

Responsibilities

• Develop and execute data-driven e-commerce strategy for traffic and sales.
• Oversee digital campaigns, collaborating on SEO, PPC, and A/B testing.
• Monitor performance metrics and provide actionable insights.

Skills

Google Analytics

SEO/SEM

Conversion Rate Optimisation

CRM Systems

Digital Sales Tracking

A/B Testing

Analytical Thinking

Communication

Project Management

Job description

The Marketing Manager will be responsible for driving measurable, sustained growth in web sales and traffic, while also overseeing the marketing team across the UK and Ireland, supporting both e-commerce and direct sales activity. This is a highly results-driven role, ideally suited to someone with a proven track record in website marketing, data analytics, and digital growth strategy, preferably within the solar or renewable energy sector.

Responsibilities:

• Develop and execute a data-driven e-commerce strategy to grow website traffic, lead conversion, and online sales.
• Oversee solar product marketing and regional expansion, especially into the Irish market, ensuring brand consistency.
• Manage digital campaigns, collaborating with external agencies on SEO, PPC, A/B testing, and CRO efforts.
• Monitor performance metrics (e.g., traffic, conversions, CAC, AOV) and provide regular reports with actionable insights.
• Align marketing with sales, stock, and seasonal trends to optimise performance.
• Drive CRM-based email marketing, audience segmentation, and automation workflows (e.g., re-engagement triggers).
• Lead digital content accuracy across platforms (website, NetSuite, etc.) and ensure alignment with campaign goals.
• Coordinate marketing calendars and project timelines with internal and external teams.
• Improve user experience by mapping digital journeys and streamlining the sales funnel.
• Stay current on solar PV marketing trends and contribute to web/system updates that impact the customer journey.
• Present marketing strategies and results to senior leadership and participate in cross-functional planning.

Skills & Requirements:

• Minimum 3 years of experience within an e-commerce or digital marketing role with proven ROI results.
• Demonstrable success in driving web traffic and increasing online conversions.
• Strong knowledge of Google Analytics, SEO/SEM strategies, and conversion rate optimisation.
• Experience with CRM systems.
• Experience working within or a strong understanding of the solar PV or renewable energy industry.
• Analytical mindset with the ability to translate data into commercial opportunities.
• Proficient in e-commerce platforms and digital sales tracking.
• Strong written, verbal communication, and presentation skills.
• Highly organised with the ability to manage multiple digital initiatives simultaneously.
• Experience in A/B testing and applying insights to improve digital performance.

If you are interested, please contact Nicola at 0151 439 3051 or email [e-mail]