Marketing Manager

Topgolf; Watford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead marketing efforts for its venues in the UK. This role involves overseeing marketing strategies that drive traffic and enhance brand awareness. The ideal candidate will collaborate with cross-functional teams and leverage market insights to implement effective promotional opportunities. With a focus on creativity and proactive engagement, this position offers the chance to make a significant impact in a vibrant and growing environment. If you're passionate about marketing and ready to take on a challenging role, this opportunity is for you.

Qualifications

• 5+ years of experience in local marketing strategies.
• Strong organizational skills and effective communication.

Responsibilities

• Support venue marketing initiatives and report on KPIs.
• Manage social media accounts and create engaging content.

Skills

Marketing Strategy

Social Media Management

Communication Skills

Creative Problem-Solving

Data Analysis

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Job description

Join to apply for the Marketing Manager role at Topgolf.

This venue marketing manager role will be based in the London Topgolf office and oversee marketing and communication for Topgolf U.K. venues in London and Glasgow, supporting priorities such as driving traffic and enhancing brand reputation/awareness at the local level. The ideal candidate will leverage their understanding of the UK market to support the growth of Topgolf venues in the UK. This position requires a strong grasp of marketing tactics and will involve collaboration with the U.S. Venue Marketing team, the Topgolf creative team, and local activation agency partners. Additionally, the role involves cross-functional work, particularly with venue operations teams, to meet visit and sales goals.

Job Responsibilities

1. Support corporate-driven venue marketing initiatives through effective communication, proactive engagement, understanding of Topgolf brand goals, and collaboration with agencies to localize programs and assets. Report on KPIs to measure success and identify improvements.
2. Ensure brand standards across all UK venues by coordinating with Operations, Food & Beverage, and Event Sales teams for signage and branded spaces.
3. Collaborate with the Director of Operations to develop local promotional opportunities and internal communications.
4. Research and implement in-market engagement opportunities, utilizing creativity and market understanding to support venue success.
5. Manage social media accounts, including content creation, production needs, and relationships with content creators to support communication strategies.

Critical Skills & Experience Requirements

• Bachelor's degree in Marketing, Business, or related field; Master's preferred.
• Minimum 5 years of experience developing and implementing local marketing strategies to drive sales.
• At least 3 years of ability to work autonomously and proactively under time constraints.
• Minimum 1 year of experience working in a multi-unit environment.
• At least 1 year of experience facilitating cross-functional collaboration in a matrixed organization.
• Experience reviewing insights and leveraging data for performance planning.
• At least 1 year managing social media content strategies.
• Strong organizational skills, effective communication, results-oriented mindset, creative problem-solving ability, proactivity, sound business judgment, and excellent time management.
• Knowledge of current social media trends and local market cultural moments.

This role is based in London, with regular travel (approximately 25%) to Glasgow.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Restaurants, Hospitality, and Entertainment Providers