Marketing Manager

Niot; United Kingdom; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Hybrid working

Flexible start times

27 days holiday + 8 bank holidays

Job summary

National Institute of Teaching is seeking a creative Marketing Manager (maternity cover) to lead recruitment marketing across digital, print and in-person channels. You will drive campaigns from concept to delivery, partner with external agencies, and ensure campaigns resonate with teachers and school leaders.

The role is hybrid, with remote work most of the time and occasional campus meetings. The successful candidate will have strong storytelling, data-analysis skills and experience working

Qualifications

• Experience in planning and delivering recruitment marketing campaigns.
• Strong storytelling and data-driven decision making.
• Ability to work with senior stakeholders and cross-site teams.

Responsibilities

• Design, implement and lead annual marketing strategies, including digital, print and in person.
• Develop marketing toolkits that can be utilised by regional and AC staff.
• Collaborate with programme teams to highlight USPs and reflect participant experience.
• Develop and maintain brand guidelines to ensure a distinct NIOT voice, look and feel.
• Coordinate and support events across regions to boost recruitment.
• Align activities with Communications, PR and Events for a cohesive brand offer.
• Manage the marketing budget with the Head of Recruitment and Marketing to ensure value for money.
• Support the aims of the National Institute of Teaching and contribute to its mission.

Job description

We're looking for an experienced and creative Marketing Manager to join our Engagement and Impact team on a maternity cover contract. This is a varied and rewarding role for someone who enjoys combining strategic thinking with hands‑on delivery, using insight, data and compelling storytelling to engage audiences and drive recruitment.

Apply By: 05 November 2026 Location: Within commutable distance of one of our campuses in Beckenham, Birmingham, Blackburn, Doncaster, Redcar, Bristol or Bradford Salary: £45,529 per annum + benefits (plus London weighting if applicable)

About Us

At the National Institute of Teaching (NIoT), we believe teaching is a fundamental societal good - a privilege, a responsibility and one of the most powerful ways to shape the future. Our programmes are created by teachers and leaders who understand the reality of school life, and we work with schools across the country to help great teaching reach even further.

Now we’re looking for a creative, curious and commercially minded Marketing Manager to join our Engagement and Impact team during a period of maternity cover, due to start in early January until approximately November 2027. You’ll help bring our programmes, research and story to life- reaching the teachers and leaders who can turn that work into real impact.

About the Role

This is an ideal opportunity for an experienced campaign marketer who loves turning insight into action. You’ll combine sharp storytelling with confident use of data, working with senior stakeholders and colleagues across the organisation in a fast-moving, collaborative environment.

As Marketing Manager, you’ll take campaigns from first spark to final result. Working with our external digital agency, you’ll design and deliver end-to-end recruitment marketing that cuts through, connects with the right audiences and helps our programmes thrive.

No two days will look quite the same. One moment you might be shaping a national campaign; the next, exploring performance data, refining our brand or working with programme teams to uncover the story that will inspire someone to take their next step.

The role is hybrid, with the majority of your time spent working from home and the opportunity to connect with colleagues in person at one of our campuses around once a fortnight.

If you enjoy variety, collaboration and the chance to make a visible difference, we’d love to hear from you.

Interview date: 12 and 13 November

Corporate Responsibilities

• To ensure that the responsibilities of the role are carried out in a way which reflects the mission and the values of the NIoT
• To be aware of and observe all policies, procedures, working practices and regulations, and in particular to comply with policies relating to Equal Opportunities, Health and Safety, Confidentiality, Data Protection and Financial Regulations, reporting any concerns to an appropriate person
• To comply with all reasonable management requests.

Key Responsibilities

• Support the Director of Recruitment and Marketing to ensure successful recruitment for programmes
• Design, implement and lead annual marketing strategies, including digital, print and in person
• Develop marketing toolkits that can be utilised by regional and AC staff
• Work in close partnership with programme colleagues to ensure campaigns highlight and promote programme USPs and are a true reflection of the participant experience
• Develop the brand guidelines and support our key stakeholders to live by these guidelines, ensuring that we develop a clearly distinct NIoT voice, look and feel
• Co‑ordinate and support relevant events (centrally and in our four regions) that support recruitment
• Work closely with our Communications Manager, PR and Policy Manager and Events Coordinator to ensure alignment of activities and a comprehensive brand offer
• Supported by the Head of Recruitment and Marketing, manage the marketing budget to ensure value for money
• A commitment to the aims of the National Institute of Teaching
• Strong oral and written communication and presentation skills
• Experience in running national recruitment campaigns
• Experience in running digital marketing campaigns for multiple internal products or services, including on social media
• Ability to evaluate and communicate the effectiveness of marketing campaigns and recommend improvements
• Experience of GoogleAdwords and PPC advertising
• Confidence and skill in using and analysing data to support KPI reporting and to enable continuous improvement,
• Experience of CRM and marketing automation
• Ability to build collaborative and consultative relationships across the organisation, and to align varied, often competing, interests
• Deep understanding of the education sector
• A commitment to equality, diversity and inclusion.
• Experience with Microsoft Dynamics
• Previous experience in working in a distributed team where key stakeholders are based across the country
• Previous experience in working with a start‑up or of setting up marketing processes from scratch
• Experience in both B2B and B2C marketing

Working at the National Institute of Teaching

Contract: Temporary maternity cover contract. Approximately January to November 2027. Both full time and 0.8 FTE applications will be considered.

Salary: £45,529 per annum plus benefits (plus London weighting if applicable)

• Highly competitive pay and pay progression opportunities
• Flexible start and end working times
• Flexible working opportunities, including hybrid working
• At least 27 days’ holiday a year (plus 8 bank holidays) rising to 33 days after five years’ service
• Entry to the Local Government Pension Scheme
• A stimulating, supportive and rewarding working environment with a dedicated team of likeminded professionals
• Excellent opportunities to develop your skills and experience and to progress your career

Further Information

We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities

Notes:

• To ensure a fair and robust selection process, we expect all application responses to be based on your own original thoughts, skills and experience. Our system includes functionality to identify AI-generated content, and applications where responses appear not to be the candidate’s own work may be disregarded.
• We reserve the right to close this vacancy early if we receive a high volume of applications.
• Candidates must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role.
• This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and Occupational Health Check is required as a condition of employment.
• This document is an overview of the role.
• The responsibilities will include but will not be limited to those listed above and it is anticipated that the role will evolve over time and as such the duties may change.

Contact us: If you have any queries about this role, please email us [e-mail]