Marketing Manager

Quintall; Twickenham; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Birthday day off

Hybrid and flexible working

Pension with salary sacrifice

Life assurance

Group income protection

Regular social events

Job summary

Easyfairs is seeking a Marketing Leader for Lab Innovations and Lab Awards in a hybrid role. You will shape marketing strategy across digital and traditional channels, manage campaigns, content, and events, and collaborate with sales, sponsors and judges to ensure compelling brand messaging.

The role requires 3+ years in B2B exhibition marketing, strong copywriting and analytics, and a track record of delivering successful events in a fast-paced environment.

Qualifications

• Proven experience in marketing for events/exhibitions or similar industry (around 3+ years).
• Expertise across digital and traditional marketing channels.
• Strong copywriting, content development and project management skills.
• Experience with CRM, marketing automation and analytics platforms (HubSpot, Google Analytics).
• Ability to thrive in a fast-paced, results-oriented environment.

Responsibilities

• Develop and execute comprehensive marketing strategies for Lab Innovations and the Lab Awards.
• Manage full marketing lifecycle from concept to execution, including audience targeting, content creation and post-campaign analysis.
• Lead Lab Awards: gather entries, collaborate with judges and oversee judging process, execute onsite event.
• Collaborate with event stakeholders, sales teams and sponsors to align goals and messaging.
• Lead digital campaigns (email, social, SEO/SEM, PPC) and drive registrations and engagement.
• Oversee event websites for SEO, UX and lead generation.
• Create engaging content for promotion, press releases, blogs and case studies.
• Coordinate with external agencies and freelancers for high-quality marketing content.

Skills

Marketing experience in events

Digital & traditional marketing

Copywriting & content development

Project management

CRM & marketing automation

Analytics platforms (HubSpot, GA)

Fast-paced environment adaptability

Tools

HubSpot

Google Analytics

Job description

Twickenham, SW London
Hybrid: 3 days office-based, 2 days WFH

Essential Criteria:

• Proven experience in marketing in events/exhibitions or a similar industry (around 3+ years).
• Expertise in both digital and traditional marketing channels.
• Strong copywriting, content development, and project management skills.
• Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).
• Ability to work in a fast-paced, results-oriented environment

Preferred Criteria:

• Experience in and knowledge of the laboratory, scientific, medical and/or life-sciences industries
• Experience in managing awards
• Enjoys networking and being sociable
• Enjoys travelling

What you'll be working on:

Marketing Strategy & Campaign Development:

• Develop and execute comprehensive marketing strategies for Lab Innovations, including the Lab Awards.
• Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.
• Manage and execute the Lab Awards including gathering and collating entries, collaborating with judges and overseeing the judging process, executing the prestigious awards event onsite at Lab Innovations.
• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.

Digital Marketing:

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.
• Oversee the management and continuous development of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.

Content Creation & Management:

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.
• Collaborate with external agencies and freelancers as needed to produce high-quality creative content, for marketing material and for the event's conference stages.

Data-Driven Decision Making:

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.
• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.

Stakeholder Management:

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.
• Organise satellite events to build upon existing external stakeholder engagement, including ambassador breakfasts, advisory board meetings, exhibitor kick off days, etc.
• Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.

Budget Management:

• Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Team Management:

• Manage a Marketing Executive to drive the campaigns forward, maintain community connections and deliver successful events.

Why Easyfairs?

Easyfairs is one of the world's leading exhibition organisers, delivering more than 200 events across Europe and the USA.

We've been recognised as:

• Sunday Times Best Places to Work 2025 & 2026
• Deloitte Best Managed Company (seven consecutive years)
• One of the world's leading exhibition organisers

Our culture is built around collaboration, innovation and giving our people the opportunity to grow.

Our Benefits

• Birthday day off
• Hybrid and flexible working
• Enhanced family leave
• Cycle to Work scheme
• Interest-free travel loans
• Learning & Development Academy
• External performance coaching
• 24/7 Virtual GP
• Employee Assistance Programme
• Pension with salary sacrifice
• Life assurance
• Group income protection
• Long service awards
• Fully stocked office bar
• Regular social events

We'd love to hear from you

We know great candidates don't always tick every box.

If you've got strong B2B exhibition marketing experience and you're excited by the opportunity to step into a leadership role, we'd encourage you to apply.

Easyfairs is proud to be an Equal Opportunity Employer. We believe diverse teams create better ideas, better events and better outcomes for everyone.