Marketing Manager

Sigenergy; Reading; On-site; GBP 45,000 - 70,000; Full time

Job summary

Sigenergy is seeking a proactive Marketing Manager for WEU to lead hands-on marketing initiatives across the UK, Ireland and wider WEU. You will run campaigns, create engaging content, organize events and closely partner with commercial teams and distributors.

You will translate regional priorities into local activities, collaborate with sales, distributors, installers and agencies, and travel occasionally for events and partner activities.

Qualifications

• Bachelor's or Master's in Marketing, Communications, Business or related field.
• 2+ years of B2B marketing experience, preferably in renewable energy, solar/PV, technology or another B2B environment.
• Experience supporting or coordinating integrated marketing campaigns.
• Strong understanding of digital marketing, social media, content creation and lead generation.
• Fluent English (listening, speaking, reading and writing); French and Chinese (Mandarin) are a plus.
• Ability to manage multiple tasks and deadlines in a fast-paced environment.
• Willingness to travel occasionally for events, meetings and partner activities.

Responsibilities

• Coordinate, design and execute integrated 360° marketing campaigns across social media, email, websites, paid media, events and PR.
• Translate campaign plans into local activities and deliverables.
• Coordinate landing pages, digital assets and campaign materials.
• Monitor performance and contribute to reports and recommendations.
• Create newsletters, social content, case studies and training materials; video editing and Photoshop helpful.
• Manage local social media calendar, content planning, copywriting and reporting.
• Support lead-generation campaigns through landing pages, webinars, email marketing and digital advertising.
• Collaborate with Sales to track marketing-generated leads.

Skills

Campaign planning

Content creation

Social media management

Event coordination

Lead generation

Video editing

Photoshop

French (adv)

Chinese (Mandarin) (adv)

Education

Bachelor's or Master's in Marketing/Communications/Business

Tools

Video editing

Photoshop

Job description

We are looking for a Marketing Manager for WEU to join our growing team. This is a hands-on opportunity for an ambitious marketer who enjoys bringing campaigns to life, creating engaging content, organizing events and working closely with commercial teams and partners.

The role will focus primarily on the execution and coordination of marketing activities across the UK and Ireland, but will also support activities across the wider WEU region like France, the Netherlands and Belgium. You will work closely with the WEU Marketing Manager to ensure regional priorities are successfully translated into impactful local initiatives. You will collaborate with Sales, distributors, installers, strategic partners, external agencies and our global HQ.

What You'll Do

Campaigns & Digital Marketing (B2B & B2C)

• Coordinate, design and execute integrated 360° marketing campaigns across social media, email, websites, paid media, KOLs, PR and events.
• Translate campaign plans and marketing priorities into well-organized local activities and deliverables.
• Coordinate landing pages, digital assets and other campaign materials.
• Monitor campaign performance and support the preparation of reports and recommendations.
• Create and coordinate newsletters, social media content, customer stories, case studies, editorials, training materials and other marketing communications. Experience with video editing and Photoshop is a big plus.
• Manage the local social media calendar, including content planning, copywriting, publishing, engagement, KOL collaborations and reporting.
• Support lead-generation campaigns through landing pages, webinars, email marketing, gated content and digital advertising.
• Work closely with Sales to coordinate lead follow-up and ensure marketing-generated leads are properly tracked.

Offline Marketing

(B2B & B2C)

• Manage the Sigenergy Van schedule, which is used for road shows organized by Sigenergy as well as partner events.
• Support the planning and execution of trade shows, exhibitions, conferences and customer events.
• Support customer meetings, partner events and other local marketing activities.
• Coordinate joint marketing activities with distributors, installers and strategic accounts.
• Support partner campaigns, promotions and local activations.
• Coordinate the delivery of marketing materials and campaign assets to partners.

Job Requirements:

We are looking for a proactive, organized and hands-on marketer who enjoys taking responsibility and getting things done. You should be comfortable working independently on day-to-day activities while knowing when to collaborate with colleagues and seek direction on broader priorities.

You ideally have:

• A Bachelor's or Master's degree in Marketing, Communications, Business or a related field.
• 2+ years of marketing experience, preferably within renewable energy, solar/PV, technology or another B2B environment.
• Experience supporting or coordinating integrated marketing campaigns.
• A good understanding of digital marketing, social media, content creation and lead generation.
• Fluent English (listening, speaking, reading and writing) to communicate effectively with customers and collaborate cross-functionally. French and Chinese (Mandarin) are a plus.
• The ability to manage multiple tasks and deadlines in a fast-paced environment.
• A proactive and solution-oriented mindset.
• Willingness to travel occasionally for events, customer meetings and partner activities.