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Marketing Manager

Hirenza

Reading

On-site

GBP 65,000 - 72,000

Full time

Yesterday

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Job summary

A leading company in the IT sector is seeking a Marketing Manager in Reading to drive field marketing and demand generation campaigns across the UK and Ireland. This managerial role offers the chance to lead integrated marketing initiatives, manage budgets, and collaborate closely with sales teams to enhance campaign effectiveness. The ideal candidate will have experience in demand generation marketing and excellent communication skills, positioning them to succeed in a dynamic environment.

Qualifications

Strong work ethic and proactive attitude.
Experience in demand generation marketing, ideally in software or IT.
Excellent analytical skills and project management capabilities.

Responsibilities

Execute field marketing and demand generation plan.
Manage and deliver integrated campaigns.
Collaborate with sales teams to align marketing initiatives.

Skills

Demand Generation Marketing

Digital Marketing

Project Management

Communication

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About The Company

Grassroots Recruitment Ltd is partnering with a leading organisation in the software and IT sector to recruit a Marketing Manager to support the execution of field marketing and demand generation campaigns across the UK and Ireland, with potential future expansion into other international markets. This is an exciting opportunity for a motivated marketing professional ready to step into a managerial role.

About The Role

Reporting to the Marketing Director, the Marketing Manager will take ownership of the regional field marketing plan. The role is focused on outbound, customer-facing activities that support the sales and account development executive (ADE) teams in building and accelerating pipeline.

This position involves end-to-end campaign execution—digital and face-to-face events, asset syndication, email campaigns, and more. The successful candidate will manage local suppliers and budgets, and will play a key role in planning and executing local and account-specific marketing initiatives. You’ll also have the opportunity to contribute to the planning and delivery of larger third-party trade shows and company-hosted events.

This role is ideal for a Marketing Executive or Marketing Assistant looking to progress into a manager-level position in a dynamic, fast-paced environment.

Responsibilities

Execute the field marketing and demand generation plan for the UK and Ireland
Manage and deliver integrated campaigns including digital marketing, events, email marketing, and asset syndication
Collaborate closely with sales and ADE teams to align marketing initiatives with sales pipeline goals
Work directly with external suppliers and manage the marketing budget
Design and execute account-specific campaigns and local marketing activities
Support the delivery of large-scale events, including third-party trade shows and in-house events
Track, measure, and report on campaign effectiveness and drive continuous improvements
Contribute to the expansion of marketing strategies into additional regions as needed

Qualifications

Strong work ethic and a proactive, can-do attitude
Experience in demand generation marketing (field marketing, campaigns, digital, or partner marketing), ideally within the software or IT industry
Exposure to account-based, digital, or social media marketing is a plus
Understanding of marketing principles, tactics, tools, and customer engagement techniques
Experience delivering virtual and in-person marketing activities and events
Strong analytical skills with the ability to evaluate campaign performance and optimise outcomes
Excellent project and budget management capabilities
Prior experience working with enterprise sales teams or channel partners is an advantage
Outstanding interpersonal, written, and verbal communication skills

Equal opportunity

Grassroots Recruitment Ltd is an equal opportunities employer and recruiter. We welcome applications from all sections of the community, regardless of age, race, gender, sexual orientation, marital status, religion, or disability.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Marketing Services

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