Marketing Manager

Jane Gorse Recruitment Limited; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the manufacturing sector is seeking a passionate Marketing Manager to drive sales and optimize CRM processes. The role offers a hybrid working environment, combining strategic planning with hands-on management of sales tools and customer engagement initiatives. Ideal candidates will have experience in B2B sales, CRM administration, and a proactive approach to problem-solving.

Qualifications

• Proven experience in sales support and CRM system administration, preferably in a B2B environment.
• Experience within a manufacturing business is ideal.
• Expertise in strategic CRM implementation.

Responsibilities

• Drive/support sales approach and optimize account management processes.
• Champion the implementation and optimization of CRM systems.
• Manage social media presence and website content.

Skills

Sales support

CRM administration

Analytical skills

Communication

Project management

Education

Degree in Business Administration, Marketing or related field

Tools

Salesforce

Microsoft Dynamics

Sage

Microsoft Office Suite

Job description

Are you a passionate Marketing Manager who is truly focused on strategic planning and someone that is instrumental in driving growth? I am working exclusively with my client an SME manufacturing business, with a reputation for quality and commitment to continuous improvement, they have cultivated a work environment that nurtures talent and rewards innovation.

The primary responsibility of the role is to drive/support the clients sales approach and optimise the account management processes. This position combines working with the sales/AM team with oversight and management responsibility for CRM processes and systems and supporting marketing tools (Website, Social Media, etc )

Main duties and responsibilities

Sales Support

• Monitor sales team productivity and performance metrics, providing regular insights to senior management on sales pipeline and account management activity
• Build and monitor customer relationships, ensuring customer satisfaction

CRM Management

• Champion the implementation, maintenance, and optimisation of our CRM system to support sales efforts and enhance customer engagement and account management. Provide Super User support to business to enable full use of system
• Analyse CRM data to provide actionable insights for decision-making and process improvement
• Ensure data quality and integrity within the CRM system, maintaining high standards for customer information.
• Lead CRM-related projects upgrades and integrations

Website/Social Media/Marketing Support

• Manage and maintain the social media presence of the business
• Maintain and update Website Content, to optimise SEO and Enquiry Pipeline
• Facilitate Sales promotional events and marketing campaigns to drive new customer on- boarding

Operational Excellence

• Collaborate with cross-functional teams (including production, quality and engineering) to align sales operations with overall business goals
• Ensure the accurate processing of sales orders and related documentation
• Coordinate with production teams to ensure timely delivery of products and services to customers

Training and Development

• Design and deliver training programs on CRM usage, sales techniques, and best practices
• Foster a culture of continuous learning and improvement within the sales function

Reporting and Analytics

• Create insightful reports and dashboards to track key performance indicators for both sales and CRM effectiveness. Enabling accurate monthly reporting on Sales KPI s
• Utilize data-driven approaches to forecast sales, manage budgets, and optimize sales processes
• Ad hoc office activities when necessary

Special requirements

• Proactive problem solving
• Excellent numeracy and communication skills
• Team player
• Self-disciplined and efficient, with a flexible and proactive nature
• Ability to develop professional relationships, both internally and externally at all levels
• Ability to work to deadlines

Skills

• Proven experience in sales support and CRM system administration, preferably in a B2B environment, working as part of a team with Field based Sales and Account Managers
• My client is looking for a candidate that has product experience within a Manufacturing business ideally SME
• Expertise in CRM platforms (e.g., Salesforce, Sage, Microsoft Dynamics) and their strategic implementation
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making
• Outstanding communication and interpersonal abilities, adept at building relationships at all levels
• Proficiency in Microsoft Office Suite and advanced data analysis tools
• Strong project management skills with the ability to lead cross-functional initiatives Advanced experience in Business Administration, IT, Marketing and Social Media Platforms, with capabilities to manage a Website using the latest IT tools.

The role is offered on a Hybrid basis with great flexibility for the right candidate