Marketing Manager

NASC ePortal; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking organization as a Marketing Manager, where your strategic insights will shape impactful marketing campaigns in the scaffolding and access industry. This role offers the opportunity to lead a dynamic team, manage diverse marketing channels, and engage with stakeholders to promote excellence across sectors such as construction and aviation. If you are a creative marketer with a passion for driving results and a knack for communication, this is your chance to make a significant difference in a vital industry. Collaborate with a dedicated team and contribute to building a safer, more innovative future.

Qualifications

• Minimum 3 years in marketing with proven campaign management experience.
• Exceptional copywriting and communication skills are essential.

Responsibilities

• Lead marketing initiatives and develop multi-channel campaigns.
• Manage the marketing team and ensure effective execution of plans.

Skills

Copywriting

Communication Skills

Strategic Thinking

Analytical Skills

Team Leadership

Adaptability

Education

Degree in Marketing

Tools

Salesforce

DotDigital

Google Analytics

Microsoft Office

WordPress

PPC Platforms

SEO Tools

Job description

National Access and Scaffolding Confederation (NASC) is a premier trade association representing the interests of the scaffolding and access industry. As the recognised authority on access and scaffolding, NASC is committed to advancing safety, standards, and best practices in the industry. With a membership base spanning contractors, manufacturers, and suppliers, NASC plays a pivotal role in promoting excellence and growth within the sector.

Position Overview

Direct Reports: Digital Marketing Executive (to be hired), Social Media Executive, Brand and Design Executive (to be hired)

Are you a marketing enthusiast with a knack for strategy and execution? Do you thrive in a fast-paced environment where your ideas make a tangible difference? If yes, we want you to lead our marketing efforts and help shape the future of the scaffolding and access industry.

Your Role:
As our Marketing Manager, you’ll be responsible for all our marketing initiatives, transforming strategic objectives into campaigns with impact. You’ll work across a variety of channels, ensuring messaging is clear, consistent and compelling. This is your chance to leave your mark in an industry that is integral to sectors as diverse as construction and infrastructure, entertainment and aviation.

Key Responsibilities

1. Deliver effective marketing plans aligned with NASC’s objectives and business strategy.
2. Lead and motivate the marketing team, ensuring operational plans are executed effectively.
3. Campaign Management
   1. Develop and deliver multi-channel marketing campaigns, including email, social media, digital advertising and events.
   2. Use tools such as Salesforce, DotDigital and Google Analytics to track and refine campaigns.
4. Content & Communication
   1. Maintain a content calendar, write, edit and proof marketing materials including e-newsletters, press releases, and brochures.
   2. Engage with external agencies to ensure high-quality, consistent messaging.
5. Public Relations
   1. Build and maintain relationships with media outlets.
   2. Draft and distribute press releases, ensuring industry coverage and visibility.
6. Events & Publications
   1. Support the planning and promotion of NASC events and trade shows.
   2. Manage the production of key publications, such as the NASC Yearbook and Safety Report.
   3. Oversee production of our monthly magazine, Scaffolding Insider, working closely with writers, editors and designers.
7. Website Management
   1. Ensure the NASC website remains current and stakeholder-focused.

Key Qualifications and Experience Required

1. Experience: Minimum 3 years in marketing with a proven track record in campaign management and team leadership.
2. Skills:
   1. Exceptional copywriting and communication skills.
   2. Strategic and analytical mindset, combined with hands-on implementation expertise.
   3. Proficient in Microsoft Office and marketing tools such as DotDigital, WordPress, PPC platforms and SEO tools.
3. Personal Attributes:
   1. Creative, with a keen eye for detail.
   2. Highly organised and adaptable to changing priorities.
   3. Collaborative team player with excellent interpersonal skills.
4. Qualifications: A degree in marketing is desirable but not essential.

Let’s build the future of the scaffolding and access industry—together.

NASC is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.