Marketing Manager

Wintermute Asia Pte. Ltd; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

An innovative firm in the crypto trading space is seeking a dynamic Product Marketing Specialist to elevate their customer-facing products. This role offers the opportunity to lead marketing activities, enhance brand visibility, and engage with a diverse audience in the rapidly evolving digital asset market. The ideal candidate will have a strong marketing background, a passion for crypto, and the ability to create impactful content independently. Join a forward-thinking team where your contributions will drive significant growth and innovation in the industry. If you're ready to make a tangible impact and thrive in a fast-paced environment, this role is perfect for you.

Qualifications

• 3-5 years of experience in product marketing or related fields.
• Ability to create impactful marketing deliverables independently.

Responsibilities

• Execute marketing plans and coordinate with internal and external teams.
• Drive content marketing and increase brand visibility.

Skills

Product Marketing

Social Media Marketing

Content Creation

B2B Marketing

Analytics and Reporting

Brand Management

Crypto Knowledge

Education

Bachelor's Degree in Marketing or Related Field

Experience in Fintech or Crypto

Tools

Marketing Automation Tools

Analytics Software

Job description

About Wintermute

Wintermute is one of the largest crypto native algorithmic trading companies in digital assets. We provide liquidity across most cryptocurrency exchanges and trading platforms, a broad range of OTC trading solutions as well as support high profile blockchain projects and traditional financial institutions moving into crypto. Wintermute also has a Wintermute Ventures arm that invests in early stage DeFi projects.

Wintermute was founded in 2017 and has successfully navigated industry cycles. Culturally, we combine the best of the two worlds: the technology standards of high-frequency trading firms in traditional markets and the innovative and entrepreneurial culture of technology startups. To Wintermute, digital assets are not just another asset class; we believe in the innovative potential of blockchain and the fundamental innovations. We have a long-term view on the digital asset market and are taking a leadership position in building an innovative and compliant market. You can read more here.

Marketing at Wintermute

This role will focus on product marketing for customer-facing products such as OTC products, Wintermute portal NODE, and liquidity provision for blockchain projects. It will also include general awareness and recruitment marketing, as well as supporting venture investment and incubator businesses. We are looking for a highly motivated, creative, and organized self-starter to create and execute marketing activities, drive engagement, build relationships across our channels, and leverage the strong reputation Wintermute has in the industry. We're on the lookout for someone with diverse experience in marketing and a hands-on attitude who can learn or do whatever is required to reach the goals. Passion and familiarity with crypto is a very significant advantage.

Responsibilities

• Execution of the marketing plan: own the execution of marketing activities, including hands-on execution, coordinating communications and operational teams, and working with internal and external teams (e.g. designers, suppliers, agencies, etc).
• Branding: support ongoing rebrand project and expand the branding to new activities.
• Content marketing: drive the creation of thought leadership and content marketing pieces centered around education and providing value to counterparties and partners.
• External visibility: drive increasing Wintermute visibility through top-tier media, conferences, speaking arrangements, and targeted events in coordination with an Event Manager.
• Reporting & analytics: build a fact-base to monitor and report results of all activities.

Hard Skills Requirements

• At least 3-5 years experience in a high-performance product, product marketing, social media marketing, or related operations function, e.g., crypto or other VC-backed startup, fintech company, B2B SaaS, dynamic financial services company, consulting; we also welcome management consultants and similar high-performing generalist candidates.
• Track record of creating a tangible impact on key metrics, and be ready to give examples.
• Experience of independently delivering ready customer-facing deliverables, such as content pieces, campaigns etc; being able to do content/copy without content writers or agencies.
• Experience with B2B marketing in high-value deal/ACV environment is strongly preferred; experience with finance, fintech or crypto is a significant advantage but not a requirement.
• Experience with at least several functional areas listed above and familiarity/general understanding of others; ability to learn new functional areas quickly and independently.
• Ability and interest to learn about crypto, financial products, and technologies quickly and independently.

Other Requirements

• Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
• Able to understand the bigger picture and be very hands-on and practical.
• Flexibility to find the right approaches for each product, company, and situation, not only copy-paste what was seen before.
• Fact-based approach to marketing.
• Being organized, structured, dependable, and operating with a sense of urgency is key for this role.
• Determined, ambitious yet humble, willing to work hard, take feedback, and learn on the way.
• Like meritocracy and being judged by what you deliver.
• Have an entrepreneurial mindset; be prepared to work non-standard working hours if required.