Marketing Manager

Market Recruitment; Lancaster; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Hybrid work model

Benefits

Job summary

Market Recruitment is seeking an experienced B2B Marketing Manager in Lancaster to own the marketing activity end-to-end. The role involves multi-channel lead generation, paid media, CRM automation, and sales collateral development.

You will drive campaigns that feed pipeline and revenue, working closely with commercial and product leaders in a growing B2B tech business. This hands-on position offers hybrid flexibility and real impact.

Qualifications

• 5+ years of marketing experience, ideally in B2B.
• Hands-on experience with CRM and marketing automation platforms.
• Experience managing Google Ads and LinkedIn Ads campaigns.
• Strong written and verbal communication skills.
• Analytical mindset with experience using Google Analytics for campaign ROIs.

Responsibilities

• Plan and deliver integrated B2B campaigns that generate leads and support product launches.
• Manage digital channels including website content, SEO with agency support, and social media.
• Build and optimise automated CRM workflows, email campaigns, and lead routing to improve conversions.
• Run paid search and paid social campaigns across Google Ads and LinkedIn Ads, managing budgets and ROI.
• Produce marketing collateral, blog posts, and account-based marketing assets.
• Organise and promote live webinars and industry events, following up on leads with sales teams.
• Track channel performance using analytics tools to translate data into actionable insights.
• Manage relationships with external agencies and freelancers across design, paid media, and SEO.

Skills

B2B marketing

CRM & marketing automation

Google Ads

LinkedIn Ads

Content creation

Analytics (Google Analytics)

Campaign management

Communication

Job description

Location: Lancaster | Hybrid (2 days in office, 3 days remote)

Salary: £40,000 - £45,000 per year + benefits

Why this role?

• Own the marketing function end to end with room to shape strategy and execution
• Work closely with commercial and product leaders in a high-impact, collaborative environment
• Enjoy true hybrid flexibility with a supportive team in a growing B2B tech business

The opportunity

Our client is looking for an experienced B2B Marketing Manager to own and deliver their marketing activity.

This is a well-rounded, hands-on position for a marketer who enjoys variety and commercial accountability. You will manage everything from multi-channel lead generation campaigns and paid media to CRM automation, sales collateral, and industry webinars.

If you are a proactive marketer looking for a role where your work directly drives pipeline and revenue, this position offers a great platform to make a real mark.

About our client

Our client is an established B2B technology and services company based in Lancaster. Backed by a larger international parent group, they operate with the speed and agility of an independent business while benefiting from solid corporate backing.

What you will be doing

• Planning and delivering integrated B2B campaigns that generate leads, build brand awareness, and support product launches
• Managing digital channels including website content, SEO with agency support, and social media activity
• Building and optimising automated CRM workflows, email campaigns, and lead routing to improve conversion rates
• Running paid search and paid social campaigns across Google Ads and LinkedIn Ads, managing budgets and ROI
• Producing high-quality marketing collateral, blog posts, sales support materials, and account-based marketing assets
• Organising and promoting live webinars and industry events, following up on leads with sales teams
• Tracking channel performance using analytics tools to translate data into actionable insights for business leaders
• Managing relationships with external agencies and freelancers across design, paid media, and SEO

What you will need to succeed

• At least 5 years of broad marketing experience, ideally with some B2B experience
• Hands-on experience with CRM and marketing automation platforms
• Proven ability to manage paid campaigns on Google Ads and LinkedIn Ads from targeting to performance reporting
• Strong written and verbal communication skills, with confidence creating engaging B2B content
• Analytical mindset with experience using tools like Google Analytics to report on campaign ROISelf-starting attitude with the confidence to prioritise work in a lean, fast-paced team