Marketing Manager

Ski Safari Ltd; Hove; On-site; GBP 40,000 - 50,000; Full time

Benefits offered by this job

20 days annual leave

Birthday day off

One day WFH per week

Overseas trips for destination teams

Travel discounts

Company pension

Life and travel insurance

Season-ticket loans

Social events and company weekend

Office treats

Job summary

Ski Safari Ltd in Hove is seeking an experienced Marketing Manager to join our in-house team and lead a four-person marketing group. You will shape and deliver cross-brand marketing across Ski Safari, Freedom Treks and Mountain Tracks, with hands-on channel work and content creation.

You’ll drive strategy, coach staff, and manage campaigns across email, social, paid search and display, aligning with business goals for 2026/27 and beyond.

Qualifications

• 7+ years in-house marketing experience, travel industry preferred.
• Strong marketing strategy capability with focus on why and impact.
• Proven ability to run campaigns across multiple channels.

Responsibilities

• Help craft and execute the marketing strategy for Ski Safari and Freedom Treks.
• Co-manage the marketing team with weekly 1-2-1s and quarterly reviews.
• Coach and develop junior team members.
• Create and update content on Ski Safari and Freedom Treks websites.
• Create and manage email campaigns and social content.
• Run campaigns on Google and Meta Ads; partner with destination partners on co-op campaigns.
• Analyse marketing activity and produce performance reports.

Skills

In-house marketing

Marketing strategy

Content marketing

Social media marketing

Paid search

Paid social

Display/Video

Adobe CC

Excel

GA4

Looker Studio

Team leadership

Skiing enthusiasm

Copywriting

Tools

Adobe CC

Excel

Mailchimp

Semrush

Google Ads

Meta Ads

GA4

Looker Studio

Job description

Are you an experienced in-house marketer who loves skiing or snowboarding? If you’re obsessed with the 'why' as much as the 'how’, and you’re happy working in a hands-on role rather than managing agencies, we want to hear from you!

Based a stone’s throw from the beach in central Hove, we're an award-winning team of passionate skiers, snowboarders and cyclists and are one of the UK's leading specialist tour operators of three successful (and growing!) travel brands: Ski Safari, Freedom Treks and Mountain Tracks.

Ski Safari specialises in extraordinary tailor-made skiing holidays to Scandinavia, North America and Asia. Freedom Treks offers a wide range of leisurely cycling and walking holidays throughout Europe and Asia. Mountain Tracks delivers exciting ski touring, off-piste and mountaineering adventures across Europe.

As our Marketing Manager, you’ll support the Head of Marketing & Growth and help us exceed our goals for 2026/27 and beyond. You’ll co-manage a team of four marketers and help define and deliver our marketing strategy across the three brands.

This is a hands-on role and is best suited to someone who is happy working across many channels and campaigns simultaneously - no day is the same! With a solid background in marketing, you’ll be able to hit the ground running and work independently.

Specific responsibilities include:

• Helping craft and execute the marketing strategy for Ski Safari and Freedom Treks
• Co-managing the marketing team including weekly 1-2-1s and quarterly performance reviews
• Coaching and developing junior team members
• Writing, editing, publishing and updating content on the Ski Safari and Freedom Treks websites
• Creating and sending email marketing campaigns
• Creating content for and engaging with customers on social media platforms
• Creating and managing campaigns on Google and Meta Ads
• Working with destination partners on cross-platform co-op marketing campaigns
• Analysing and producing reports on marketing activity

Technical skills & experience:

• A minimum of 7 years’ experience in an in-house marketing role, ideally with at least 2 years working in travel
• A thorough and up-to-date understanding of marketing strategy - you know the ‘why’, not just the what, how, where and when (and when you don’t, you make it your mission to find out)
• Able to create, manage and report on marketing campaigns across a range of channels, with a particular focus on:
• Content marketing
• Social media marketing
• Paid search
• Paid social
• Display, video and programmatic
• Exceptional writing skills - we’re advocates for writing in plain English
• Experience using these tools or similar: Adobe Creative Cloud (Photoshop, InDesign, Lightroom and Premiere Pro), Excel, Mailchimp, Semrush, Google Ads, Meta Ads, GA4, Looker Studio, Google Search Console and Hotjar

Personal skills & experience:

• A passion for skiing and/or snowboarding is essential for this role
• Highly attentive to detail, quick-thinking, and adaptable
• Independent but collaborative, able to work as a team or individually as required
• Strategic-minded and results-driven, understanding how to meet business goals
• A creative flair with the ability to turn great ideas into successful campaigns
• Strong organisational skills and the ability to work to deadlines
• You’re a lifelong learner - you attend conferences and webinars, read marketing books and blogs, listen to podcasts, and take an active interest in the latest developments in marketing
• You have personal experience of our destinations and resorts
• You have experience working in the ski industry
• You have contagious enthusiasm that encourages those around you

The fine print

We’re offering a salary of £40,000 to £50,000 per annum, depending on your experience and what you can bring to the company, plus a performance-related bonus of up to 15% of salary.

This is a full-time, office-based, permanent role working 37.5 hours per week Monday to Friday 9am - 5:30pm, plus occasional weekend shifts for events and during peak departure periods with time off given in lieu.

Additional benefits of working for Ski Safari include:

• 20 days annual leave, increasing with length of service, plus bank holidays
• An extra day off on your birthday
• One day working from home per week
• Trips overseas to experience our destinations first-hand
• Discounts on personal overseas travel to our destinations
• Company pension scheme, increasing with length of service
• Company life insurance and travel insurance schemes
• Interest‑free travel season ticket loans
• Regular socials including our annual company weekend
• Office treats including fruit and the Friday drinks fridge

Our light and airy, modern warehouse offices are just a stone’s throw from the beach in central Hove - if you step out of the front door and look right, you can see the sea!

It’s the ideal location for cycling to work, a swim at lunchtime or enjoying some fresh air with a walk along the seafront. There are also some fantastic pubs, cafes and restaurants just up the road, so it’s a great place for a good work‑life balance.