Marketing Manager

Cruinn Consulting; Greenock; On-site; GBP 70,000 - 90,000; Full time

Job summary

Cruinn Consulting is seeking an Interim Marketing & Change Manager to own the marketing function during a pivotal expansion phase. The role combines hands-on marketing execution with end-to-end project and business-change leadership.

In this 12-month fixed-term contract, you will drive strategy, digital presence, SEO, content, events, and PR while ensuring marketing outputs support ROI and growth trajectories. Potential for permanent leadership as the business scales.

Qualifications

• Proven marketing leadership experience in B2B environments.
• Strong project/change management skills.
• Expertise in SEO, analytics, and digital campaigns.
• Experience with events, PR, and content creation.

Responsibilities

• Develop and deliver marketing strategy across channels.
• Lead cross-functional change and marketing projects.
• Own SEO, content, and digital performance metrics.
• Oversee events, partnerships, and press activities.
• Align marketing output with sales pipelines and ROI.

Skills

Marketing strategy

Project management

SEO & digital

Content & brand

Events & PR

Commercial alignment

Job description

Contract Type: 12 month Fixed-Term Contract (with permanent potential)

Reports To: Commercial Director

About the Opportunity

An established, fast-growing global commercial organisation is seeking a hands-on, strategic Interim Marketing & Change Manager to take full ownership of the marketing function during an exciting period of expansion.

This is a dynamic, dual-focused role: you will lead day-to-day marketing activities—spanning content, digital presence, SEO, PR, and trade events—while simultaneously driving end-to-end project management and business-change initiatives across the organisation.

For the right candidate, this interim position offers a strong potential to transition into a permanent leadership role as the business and marketing function continue to scale.

Key Responsibilities

• Marketing Strategy & Delivery: Translate overall business goals into actionable marketing strategies; plan, execute, and report on performance across digital channels, PR, content, and industry events.
• Project & Change Management: Act as the project lead for marketing and cross-functional improvement initiatives. Track milestones, clear blockers, chair project meetings, and embed new systems and processes across teams.
• SEO & Digital Performance: Own organic search strategy, website content, and analytics to continuously enhance online visibility, user engagement, and performance metrics.
• Content & Brand Management: Oversee brand voice across all touchpoints, producing and commissioning engaging content for product launches, key partnerships, and industry developments.
• Events & PR: End-to-end management of trade show and event appearances—from logistics and budget control to on-site execution and post-event lead generation. Draft press releases and manage relationships with key industry media.
• Commercial Alignment: Work closely with Commercial and Business Development teams to ensure all marketing outputs directly support ROI, sales pipelines, and business growth.

Candidate Profile

• Proven Marketing Experience: Strong background leading end-to-end marketing functions, ideally within an interim, standalone, or high-growth B2B environment.
• Strong Project Management: Demonstrated ability to manage multi-faceted projects and lead cross-functional business change from inception through execution.
• Digital & Technical Know-How: Expertise in advanced SEO tactics, web analytics, social media management, and the selective integration of AI tools for campaign efficiency.
• Events & PR Expertise: Hands-on experience delivering trade shows/exhibitions and securing media coverage through press releases and thought leadership.
• Data-Driven & Detail-Oriented: Analytical mindset focused on measuring performance metrics against commercial targets, with high standards for brand consistency.