Marketing Manager

Y Not Festival; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading festival company is seeking a Marketing Manager to oversee marketing campaigns for Y Not Festival. The role involves planning, managing, and executing marketing strategies, requiring onsite presence during events. Ideal candidates will have a passion for music and proven experience in the events industry.

Qualifications

• Proven experience in planning and executing marketing campaigns for music events.
• Experience managing marketing budgets and external suppliers.

Responsibilities

• Lead day-to-day marketing campaigns ensuring timely delivery within budget.
• Monitor campaign performance and collaborate for optimizations.
• Manage artist announcements and oversee PR and social media.

Skills

Planning

Campaign Management

Content Creation

Communication

Negotiation

Organizational Skills

Tools

Adobe Suite

CapCut

Microsoft Excel

Microsoft Word

Job description

4 days per week in the office, 1 day remote (plus site visits and onsite festival work).

About the Company:

Y Not is situated in the rolling hills of the Peak District, playing host to global artists and trailblazing emerging talent year on year with names such as Kasabian, Courteeners, Stereophonics, Noel Gallagher, Two Door Cinema Club, Snoop Dogg and more. With 8 stages of Music, Comedy, Cabaret, Art, Workshops, Y NOT is a staple of the UK festival scene.

What was once a house party has now grown into a full-scale music festival. Y Not may be bigger, but its heart still holds true to its mantra; small, fresh and loud.

About the Role:

As Marketing Manager for Y Not, this role can be based in our London or Derbyshire office, depending on your location. You will be responsible for content and branding onsite at the festival, requiring travel to and presence on site during the build and breakdown, as well as site visits. You will also attend our other festivals, Truck and Tramlines.

Key Responsibilities:

• Lead and manage day-to-day marketing campaigns for Y NOT Festival, ensuring timely delivery within budget and KPIs.
• Present marketing plans and assets for approval to the Group Head of Marketing.
• Monitor campaign performance against KPIs, and collaborate with the team for optimizations.
• Manage artist announcements and marketing activities, coordinating with the Festival Assistant and ensuring accuracy of assets.
• Oversee PR, digital, and social media agency management.
• Manage festival social channels and digital assets, briefing agencies and ensuring KPI and budget adherence.
• Implement and oversee the eCRM plan.
• Manage the marketing budget within approved parameters.
• Brief and approve marketing assets and materials in a timely manner.
• Recruit third-party partners and devise promotional activities to increase ticket sales and awareness.
• Base decisions on data and insights; prepare key documents like budgets and calendars for stakeholders.
• Oversee onsite photography and filming for the events.

Your Knowledge and Experience

Technical Skills

• Proven experience in planning, managing, and executing marketing campaigns for music or music events brands across multiple channels.
• Experience in monitoring and reporting campaign performance, making adjustments as needed.
• Experience working with external suppliers such as press agencies.
• Experience managing and developing junior marketing team members.
• Content creation skills, including using platforms like CapCut.
• Experience managing marketing budgets effectively.
• Proficiency in Adobe Suite applications.

Soft Skills

• Passion for music and live events, preferably a festival or gig enthusiast.
• Exceptional attention to detail and organizational skills.
• Effective communicator across all levels, including senior management.
• Professional negotiation skills with suppliers.
• Ability to motivate and manage a young, passionate team.
• Hands-on, proactive onsite presence and dedication to creating the best event experience.
• Team player capable of independent work and managing a varied workload.
• Strong skills in Microsoft Excel and Word, with a good understanding of the digital landscape.

Must hold a full UK driving licence and proof of valid UK Work Rights.

Role requires flexibility to work weekends, early mornings, late nights, especially leading up to events, and effective time management.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales