Marketing Manager

itsu; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading Asian-inspired fast food brand in Greater London seeks a Marketing Manager to oversee campaign strategies and budgets. You'll collaborate with key departments, analyze performance metrics, and drive innovative marketing initiatives. Ideal candidates should have over four years of experience in marketing, excellent communication skills, and a passion for brand development. This role offers an opportunity to make a significant impact in a dynamic environment with a strong brand presence.

Benefits

Private medical insurance

Company pension scheme

Group income protection

Life assurance

Health cash plan

Employee assistance programme

Critical illness scheme

Food allowance

Discounts at major retailers

Cycle to work scheme

Qualifications

• Passionate about brands, innovation, and customer communication.
• Dynamic and collaborative with a hands-on approach.
• Experience in communicating and influencing at all levels.

Responsibilities

• Manage the planning and delivery of marketing campaigns.
• Oversee marketing campaign budgets and requests.
• Support the analysis of campaign performance and brand metrics.
• Collaborate with operations and franchise teams for cohesive execution.

Skills

Experience working for a multi-site retailer

4 years+ experience in marketing

Excellent written and verbal communication skills

Good copywriting skills

Experience within hospitality or retail

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

We are the leading Asian‑inspired quick‑service retail and grocery brand with over 80 restaurants across the UK and Europe, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating.

In addition to our restaurants, itsu grocery offers a range of high‑quality Asian‑inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally.

With its best‑in‑class‑food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

Role responsibility

The role reports directly to the Head of Marketing, supporting them with the planning and delivery of key national and local campaigns that drive transactions and footfall into our restaurants. You'll manage the creative process to deliver effective campaigns that support our business objectives, in close collaboration with key departments, particularly our operations and shop teams. Occasionally, you will support franchise partners to collaboratively develop campaigns for their local markets.

Campaign development and management: Lead the planning & execution of integrated marketing campaigns for menu launches, promotions and seasonal activities. Supporting the head of marketing to manage the creative development through internal teams and external agencies.

Budget management: Oversee marketing campaign budgets and ad‑hoc marketing requests, ensuring adherence to the annual budget.

Performance Analysis: Support the CRM manager to analyse campaign performance & brand metrics to optimise marketing performance. Frequent shop visits to discuss, review & improve marketing materials.

Cross‑functional Collaboration: Collaborate closely with Operations, franchise and product development teams to create transaction‑driving campaigns and ensure seamless integration across marketing touchpoints, providing clear briefs and managing delivery timelines to ensure cohesive execution.

Building shop knowledge and relationships: frequent & regular shop visits to discuss, review & improve marketing materials, building strong relationships and strengthening the trust with our shops.

• Deliver foot‑stopping campaigns and launches in restaurant, with content and creative that builds the brand and drives transactions
• Work with agency partners and internal stakeholders to help deliver creative across a wide range of assets, including POS and packaging touchpoints
• Writing engaging, creative campaign briefs for in‑house and outsourced partners, including photographers, videographers and animators for digital totem creative
• Be a brand guardian, protecting our brand identity and how it is cascaded through all our communication channels, including packaging – and ensuring simplicity is revered in everything we do
• Occasional support with local and new store marketing
• Budget management

The ideal candidate

• Experience working for a multi‑site retailer
• 4 years+ experience in marketing
• Passionate about brands, innovation and all forms of customer communication
• A great feel for marketing and comms today including the role of social channels
• Dynamic, collaborative and agile – and able to get stuck in from day one!
• Willing to be hands on in a very lean organisation
• Excellent written and verbal communication skills, with good copywriting skills
• Experience in communicating and influencing at all levels of an organisation
• A good creative eye
• Experience within hospitality or retail would be preferable but not essential.

You put people at the heart of everything you do by displaying the 4 itsu qualities:

• I take pride [in what I do]
• I genuinely care [for people]
• I want to grow [myself & others]
• I build trust [around me]

Perks and benefits

• Private medical insurance
• Company pension scheme
• Group income protection
• Life assurance
• Health cash plan
• Employee assistance programme
• Critical illness scheme
• Food allowance
• Discounts at major retailers
• Cycle to work scheme

itsu