Marketing Manager

Vertage Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Vertage Inc. in London is seeking an experienced Marketing Lead to drive customer growth across the Financial Services portfolio, focusing on Loans, Car Finance and Leasing. You will own the acquisition strategy across direct and digital channels, turning objectives into growth plans and measurable results.

You’ll work with Financial Services leadership and Group Marketing to develop propositions, journeys and campaigns, optimise performance and ensure regulatory compliance.

Qualifications

• Experience working in FCA-regulated environments (e.g., financial services).
• Track record of delivering measurable customer and commercial growth.
• Data-driven approach using attribution to optimise marketing performance.
• Good understanding of FCA requirements, Consumer Duty and GDPR.

Responsibilities

• Own and deliver the acquisition and growth strategy across Financial Services products.
• Develop customer propositions, messaging, audiences and journeys that drive acquisition and conversion.
• Lead activity across web, app, CRM, email, SMS, paid media, SEO, content and social.
• Build lifecycle and retargeting journeys for engaged customers.
• Use insights to identify new growth opportunities.
• Measure and optimise CAC, CPL, conversion, applications and ROI.
• Drive a test-and-learn approach to scale or reallocate investment.
• Explore opportunities across AI, automation and personalisation.
• Collaborate with Product, Digital, CRM, Data, Brand, Compliance, Legal and external partners.
• Ensure activity meets FCA, Consumer Duty, financial promotions and GDPR requirements.

Skills

Acquisition marketing

Growth marketing

Performance marketing

Digital marketing

Lifecycle/CRM

Stakeholder management

Job description

We’re looking for an experienced Marketing Lead to drive customer growth across The Client’s Financial Services portfolio, initially focusing on Loans, Car Finance and Leasing.

Working closely with Financial Services leadership and Group Marketing, you’ll own the acquisition strategy across direct and digital channels, turning commercial objectives into effective growth plans, customer propositions and measurable results.

What you’ll be doing

• Own and deliver the acquisition and growth strategy across key Financial Services products.
• Develop customer propositions, messaging, audiences and journeys that drive acquisition and conversion.
• Lead activity across web, app, CRM, email, SMS, paid media, SEO, content and social.
• Build lifecycle and retargeting journeys for engaged customers.
• Use customer, market and competitor insight to identify new growth opportunities.
• Measure and optimise performance across CAC, CPL, conversion, applications and ROI.
• Drive a test-and-learn approach, identifying where to scale, optimise or shift investment.
• Explore opportunities across AI, automation and personalisation.
• Work closely with Product, Digital, CRM, Data, Brand, Compliance, Legal and external partners.
• Ensure activity meets FCA, Consumer Duty, financial promotions and GDPR requirements.

About you

You’ll ideally have:

• Strong experience in acquisition, growth or performance marketing within Financial Services or another FCA-regulated environment.
• A proven track record of delivering measurable customer and commercial growth.
• Strong knowledge of digital acquisition, performance marketing and lifecycle/CRM.
• Experience using data, testing and attribution to optimise marketing performance.
• Good understanding of FCA requirements, Consumer Duty and financial promotions.
• Strong commercial judgement and analytical skills.
• Excellent stakeholder management skills and experience working across multiple teams.