Marketing Manager

The AA; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

25 days' annual leave

Employer pension contribution (up to 7

Free AA breakdown membership

GP access and wellbeing support

Employee discounts including car and 1

Job summary

The AA is seeking an experienced Marketing Manager for its CarCare brand in London. You will own end-to-end marketing delivery across CRM, digital, content and brand channels, collaborating with Marketing, Customer, Digital and Technology teams to drive growth and customer value.

Reporting to the Head of Marketing, you will shape campaigns, oversee asset creation, and ensure high-quality execution that supports CarCare's growth and commercial priorities.

Qualifications

• Experience delivering integrated marketing campaigns in a customer-focused environment.
• Broad marketing experience across channels including CRM, digital, brand, paid media, content, social or PR.
• Proven ability to manage multiple marketing workstreams at pace with high standards of quality and attention to detail.
• Strong stakeholder management with the ability to influence across seniority levels.
• Commercial mindset with ability to use campaign data to drive engagement, conversions and revenue outcomes.
• Experience translating marketing strategy into clear briefs and high-quality execution.

Responsibilities

• Lead the delivery of integrated marketing campaigns across CRM, digital, paid, owned and earned channels.
• Coordinate creative content and campaign assets with internal teams and external partners.
• Manage multiple marketing workstreams from brief to delivery, balancing priorities and timelines.
• Track campaign performance and use insights to improve engagement, conversions and revenue.
• Collaborate across CarCare and wider AA to align marketing with customer journeys and commercial priorities.
• Build and maintain marketing foundations: messaging, claims, assets and channel content.

Skills

Campaign management

Stakeholder management

Digital marketing

Brand management

Customer-centric

Content strategy

Tools

CRM platforms

Content management systems

Analytics tools

Job description

Location: London (Hybrid working, 3 office days per week)

Employment Type: Permanent, Full Time

Why Join Us?

• Annual bonus opportunity
• Shape and embed The AA's critical data governance operating model across a large, complex organisation
• Build a meaningful Group wide capability with strong executive sponsorship and the opportunity to influence how data is governed from an early stage
• Play a key role in ensuring trusted, high-quality data supports better decision making, customer outcomes and our growing Data and AI ambitions

For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times "Best Places to Work" for the last two years.

Job Description

This is the Job

CarCare is a major growth priority for The AA, and we're looking for an experienced Marketing Manager to help shape how our evolving CarCare brand and customer proposition comes to life.

Reporting to the Head of Marketing, you'll take ownership of the end-to-end delivery of integrated marketing, customer and brand activity across a broad mix of channels. This is a role for someone who combines strong marketing judgement with disciplined delivery and commercial thinking, and who is comfortable moving between CRM, digital, performance, brand, content and customer conversations.

You’ll work closely with colleagues across CarCare and the wider AA, bringing together Marketing, Customer, Digital, Creative, Technology, Legal and other teams to deliver high-quality activity at pace. You'll play an important role in building a distinctive customer experience and scalable marketing foundations that support CarCare's continued growth.

Key Responsibilities

• Lead the delivery of integrated marketing campaigns and communications across CRM, digital, paid, owned and earned channels
• Brief and coordinate creative content and campaign assets, working with internal specialists and external partners to deliver consistent, high-quality activity
• Manage multiple marketing workstreams from brief through to delivery, balancing priorities, timelines and stakeholder requirements
• Track campaign performance and use customer and commercial insight to improve engagement, conversion, bookings and revenue outcomes
• Work collaboratively across CarCare and wider AA teams to connect marketing activity with customer journeys, propositions and commercial priorities
• Help build and maintain effective marketing foundations, including assets, messaging, claims, proof points and channel content

What Do I Need?

You’ll Bring

• Strong experience delivering integrated marketing campaigns from brief through to execution within a customer focused environment, ideally B2C
• Broad marketing experience across several channels, including areas such as CRM, digital, brand, paid media, content, social or PR
• Proven experience managing multiple marketing workstreams at pace while maintaining high standards of quality, organisation and attention to detail
• Strong stakeholder management skills, with experience working across different business functions and influencing colleagues at varying levels of seniority
• A commercially focused approach, with experience using customer and campaign performance data to assess impact, improve activity and support conversion and revenue outcomes
• Experience translating marketing strategy into clear briefs and high-quality execution, working collaboratively with creative, digital, channel or agency partners

Additional Information

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.

Through our employee communities and inclusion initiatives, we've created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

We believe in rewarding our people. That's why we offer a comprehensive benefits package including;

• 25 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme