Marketing Manager

GEP Americas; Greater London; Ibrido; GBP 45.000 - 55.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work from West London

International travel opportunities

Ownership of marketing team

Descrizione del lavoro

Global Event Partners is seeking a Senior Marketing Manager to own marketing for our Americas events portfolio. You will lead campaigns to attract senior decision-makers, grow audiences and support commercial performance, while remotely managing two Colombian-based teammates.

You will build strong partnerships, drive attendance and leads, and continuously improve processes and digital marketing effectiveness across regions.

Competenze

• Proven B2B events marketing experience across conferences or exhibitions.
• Experience leading remote teams and delivering across time zones.
• Fluent in English and Spanish for professional marketing content creation.

Mansioni

• Lead Americas marketing across conferences and exhibitions from launch to post-event engagement.
• Manage two marketing team members in Colombia remotely, building a high‑performing team.
• Drive delegate registrations, attendance and qualified leads for sponsorship/sales.
• Review campaigns and processes to strengthen capability and performance.
• Create campaigns translating industry topics into engaging content for senior decision-makers.
• Utilise email, social media, paid ads, CRM data and automation to boost engagement.

Conoscenze

B2B events marketing

Remote team leadership

Fluent English & Spanish

Integrated campaigns

Digital marketing

CRM & marketing automation

Copywriting & content

Stakeholder engagement

Analytics & data-driven

International travel

Strumenti

CRM systems

Email marketing

Marketing automation

Descrizione del lavoro

At Global Event Partners (GEP), we're looking for a talented, commercially minded Senior Marketing Manager to help shape the next chapter of our Americas events portfolio.

You'll need to be fluent in both English and Spanish, as you'll be working across Latin American markets and leading colleagues based in Colombia.

We're an international events business bringing together governments, investors and industry leaders across some of the world's most exciting energy and infrastructure markets.

Our events are established, our audiences are growing and we've got a marketing team already in place. But there's plenty more we want to achieve.

This isn't a role where you're starting from scratch, nor is it one where everything's already figured out.

It's an opportunity to build on good foundations, strengthen how we work, develop an international team and make a real impact on the commercial success of our events.

The opportunity

You'll take ownership of marketing across our Americas events portfolio, leading campaigns that attract senior decision-makers, grow audiences and support commercial performance.

You'll also remotely manage two marketing team members based in Colombia, so building trust, developing people and creating a high‑performing team across locations will be a significant part of your role.

You'll be:

• Leading our Americas marketing team: Providing clear direction, coaching and support to two colleagues in Colombia, building a collaborative, accountable and high‑performing remote team.
• Owning event marketing: Planning and delivering integrated campaigns across international conferences and exhibitions, from launch through to post‑event engagement.
• Growing our audiences: Driving delegate registrations, exhibition attendance and qualified leads that support sponsorship and exhibition sales.
• Improving how we work: Reviewing existing campaigns, processes and systems, identifying opportunities to strengthen marketing capability and performance.
• Creating compelling campaigns: Turning industry topics, event programmes and speaker announcements into content that engages senior decision‑makers and drives action.
• Making digital marketing work harder: Using email, social media, paid advertising, CRM data and marketing automation to improve engagement and conversion.
• Building valuable partnerships: Developing relationships with media organisations, industry associations and strategic partners across the Americas.
• Measuring what matters: Managing budgets, tracking campaign performance and using data to make better decisions.

You'll work closely with our sales, production and operations teams, as well as senior leadership, to ensure marketing activity supports the wider commercial success of our events.

What you'll bring

We're looking for someone who combines strong B2B events marketing experience with the ability to lead people remotely and improve how things get done.

You’ll bring:

• Proven B2B events marketing experience, ideally across conferences and exhibitions, with a strong understanding of audience acquisition, delegate registrations and event campaign delivery.
• Experience managing and developing remote teams, with the ability to build relationships, communicate clearly and drive performance across locations and time zones.
• Fluency in English and Spanish, including professional communication and marketing content creation in both languages.
• Around five years or more of marketing experience, with a track record of delivering successful integrated campaigns.
• Strong digital marketing capability, including CRM systems, email marketing, audience segmentation and marketing automation.
• Excellent copywriting, project management and stakeholder engagement skills.
• A commercially focused, analytical approach and the confidence to challenge existing ways of working constructively.
• The ability to manage multiple campaigns and competing deadlines.
• Willingness to travel internationally, including to Latin America and the Caribbean.

Experience working across Latin American markets, or within energy, infrastructure or investment, would be useful but isn't essential.

You’ll be joining an ambitious, entrepreneurial international business operating in fascinating markets, with the opportunity to work on high‑profile events and engage with influential organisations across the Americas.

You’ll inherit a marketing function with established foundations, but you’ll also have genuine scope to shape how it develops.

That means the opportunity to improve campaigns, strengthen processes, develop your team and make a measurable impact on commercial performance.

We're offering a £45,000–£55,000 salary, hybrid working from our West London office, international travel opportunities and the chance to take real ownership of an established international marketing team.

Our recruitment process

We believe recruitment should be a two‑way conversation, so we want you to know what to expect from the outset.

We'll explain the interview stages, who you'll meet and any assessments involved before you begin the process.

Throughout, we'll keep you informed, provide clarity on next steps and give you plenty of opportunity to ask questions and get to know us.

Interested?

If you're an experienced events marketer who enjoys developing people, improving how things work and seeing the commercial impact of great marketing, we'd love to hear from you.

Get in touch for an informal, confidential conversation about the role, the team and what we’re building at GEP.