UK Ad Sales Account Manager

BBC Studios; Greater London; Hybrid; GBP 42,000 - 48,000; Full time

Benefits offered by this job

London weighting

OTE bonus 25%

Job summary

BBC Studios in London seeks an UK Ad Sales Account Manager to drive revenue growth by selling digital and branded content advertising solutions to agencies and advertisers across the UK.

You will leverage existing relationships, identify new opportunities, and deliver substantial digital revenues while championing BBC Studios’ sales proposition. A self-starter with leadership potential is ideal.

Qualifications

• Track record in selling digital advertising for a media owner.
• Experience selling branded content packages tailored to a brands brief.
• Knowledge of the digital advertising market and YouTube metrics.
• Strong contacts at UK media agencies / clients responsible for buying digital advertising.
• Proficiency with Google Ad Manager.
• Understanding of the Digital AVOD sector, platforms and BBC competitors.

Responsibilities

• Support in growing BBC Studios digital ad revenues across UK and global clients.
• Drive digital advertising revenues and branded content deals.
• Help implement the commercial strategy for the digital offering.
• Target agencies and clients to buy digital advertising or branded content.
• Manage sales pipeline and report progress to Account Director.
• Deliver against quarterly and annual revenue targets.
• Ensure campaigns adhere to Advertising Guidelines.
• Collaborate with Ad Ops and Planning for delivery and measurement.

Skills

Selling digital advertising

Branded content sales

Agency relationships

YouTube advertising knowledge

Tools

Google Ad Manager

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent

LOCATION: London , TVC, approximately 2 days in office

PROPOSED SALARY RANGE: £42,000 - £48,000 on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441 and 25% bonus OTE. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought‑out TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world. BBC Studios Digital don’t just reach audiences - we move them. As an award‑winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen‑Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.

PURPOSE OF THE ROLE

As the UK Ad Sales Account Manager, you will be responsible for driving revenue growth by selling digital and branded content advertising solutions to agencies and advertisers across the UK. You will leverage existing industry relationships, identify new business opportunities, and deliver substantial digital advertising revenues while championing the BBC Studios sales proposition. This role will suit a self‑starter who wants to play a leading role in selling the BBC Studios Sales offering.

WHY JOIN THE TEAM

BBC Studios Digital Brands is a creative powerhouse of world class content. Built on everything that makes the BBC brilliant, BBC Studios curates, commissions and creates world class digital content that drives dedicated fandoms across the globe.

With trusted brands such as Bluey, BBC Earth, Top Gear and Doctor Who, the business is driving forward with a new era of unskippable content. Powered by over 90 channels across major social platforms, BBC Studios Digital Brands combines global reach with the trust and consistency of BBC brands.

Your Key Responsibilities And Impact

• Supporting in growing BBC Studios social advertising revenues via YouTube Partner Sales and Branded Content offering.
• Drive digital advertising revenues from both UK and global clients.
• Help implement the commercial strategy for the BBC Studios digital advertising offering.
• Target agencies and clients to buy digital advertising or branded content deals directly from BBC Studios.
• Manage your sales pipeline and report your progress weekly to the Account Director, Digital Advertising.
• Take responsibility for selling BBC Studios digital advertising, social sponsorship packages and branded content deals to UK media agencies and clients
• Deliver against quarterly and annual revenue targets.
• Ensure all advertising campaigns adhere to BBC Studios Advertising Guidelines.
• Work with the Ad Ops and Planning teams in successful delivery and measurement of all campaigns.
• Contribute to the Digital AVOD commercial strategy across BBC Group.
• Support the wider digital team in identifying new revenue opportunities on all platforms.

Essential Criteria

YOUR SKILLS AND EXPERIENCE

• A successful track record in selling digital advertising for a media owner.
• Experience in selling branded content media packages tailored to a brands brief.
• Good knowledge of the digital advertising market and all social trading metrics, specifically YouTube.
• Strong contacts at UK media agencies / clients responsible for buying digital advertising including social, digital, AV trading & partnership teams.
• Excellent working knowledge of Google Ad Manager.
• Possess a strong understanding of the Digital AVOD sector, platforms and BBC competitors.

Desired But Not Required

• Knowledge of Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Regulations.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.