Marketing Manager

TM Forum; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

TM Forum, London, is seeking a commercially minded Marketing Manager to support and deliver marketing for one of TM Forum's strategic industry missions. You will develop and deliver integrated marketing plans that grow communities, increase participation in TM Forum's programmes and accelerate measurable business outcomes.

Working closely with Product Marketing, Mission leadership, Insights, Education, Membership and other stakeholders, you will translate mission priorities into activity that

Qualifications

• Minimum 3 years' experience in B2B marketing within telecommunications.
• Experience delivering integrated marketing, demand generation and email programmes.
• Hands-on with marketing automation platforms (Adobe Marketo, HubSpot, Eloqua or similar) and Salesforce.
• Experience translating complex technology into audience-focused campaigns.
• Commercial awareness and ability to use data to improve performance.
• Curiosity for innovation, including generative AI tools like Copilot or ChatGPT to boost effectiveness.

Responsibilities

• Lead the development and execution of quarterly marketing plans aligned to mission objectives and annual business goals.
• Grow mission community through audience acquisition, segmentation, email marketing, nurturing and engagement programmes.
• Plan, create and optimise integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programmes, and collaboration initiatives.
• Work with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
• Work with Marketing Operations to optimise targeting, nurture programmes, reporting, lead scoring inputs and campaign performance.
• Monitor and report on campaign, audience and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
• Act as the day-to-day marketing owner for your mission, collaborating across Membership, Insights, Education, Communications and other teams to deliver shared objectives.

Skills

B2B Marketing

Telecommunications

Campaign Management

Data Analytics

AI Tools

Cross-functional Collaboration

Tools

Adobe Marketo

HubSpot

Eloqua

Salesforce

Job description

Marketing Manager, Mission Marketing

Location: London, UK (Hybrid, 2 days a week in office)

Marketing Manager, Mission Marketing

Location: London, UK (Hybrid, 2 days a week in office)

Department: Marketing

Reports to: Head of Integrated Marketing

About TM Forum

TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US$2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.

Our strategy is centered on helping communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. This ambition is delivered through three strategic Industry Missions: Composable IT & Ecosystems, Autonomous Networks, and Trustworthy AI & Data. Learn more at www.tmforum.org/about

The Marketing team brings these missions to life through compelling narratives, integrated campaigns, thought leadership, community engagement and demand generation programmes that create value for members and support TM Forum's commercial objectives.

About The Role

We are seeking a commercially minded Marketing Manager to support and deliver marketing for one of TM Forum's strategic industry missions.

This role is responsible for developing and delivering integrated marketing plans that grow and engage mission communities, increase participation in TM Forum's programmes and capabilities, and support the achievement of mission objectives.

Working closely with Product Marketing, Mission leadership, Insights, Education, Membership and other stakeholders, you will turn mission priorities into integrated marketing activity that drives audience growth, engagement, lead generation and measurable business outcomes.

This is an exciting opportunity for a hands-on marketer who enjoys combining planning, execution, collaboration and performance improvement in a fast-paced and evolving environment.

What You'll Do

• Lead the development and execution of quarterly marketing plans aligned to mission objectives and annual business goals.
• Grow TM Forum's mission community through audience acquisition, segmentation, email marketing, nurturing and engagement programmes.
• Plan, create and optimise integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programmes, and collaboration initiatives.
• Work with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
• Work with Marketing Operations to optimise targeting, nurture programmes, reporting, lead scoring inputs and campaign performance.
• Monitor and report on campaign, audience and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
• Act as the day-to-day marketing owner for your mission, collaborating across Membership, Insights, Education, Communications and other teams to deliver shared objectives.

What You'll Need To Succeed

• Minimum 3 years' experience in B2B marketing within telecommunications. Experience marketing complex telco technology products and services.
• Experience supporting and delivering integrated marketing, demand generation and email marketing programmes that drive engagement, lead generation and measurable business outcomes.
• Hands-on experience with marketing automation platforms such as Adobe Marketo, HubSpot, Eloqua or similar, and Salesforce.
• Experience translating complex technology concepts into compelling audience-focused messaging and campaigns.
• Commercial awareness, analytical skills and experience using data to improve marketing performance.
• Curiosity and enthusiasm for innovation, with experience using generative AI tools such as Microsoft Copilot, ChatGPT or similar to improve marketing effectiveness, creativity and productivity.
• Strong communication, collaboration and project management skills, with the confidence to work with stakeholders across different teams.

Why join TM Forum?

• Be part of a forward-thinking organization shaping the future of telecommunications.
• Opportunities for professional development and advancement in a collaborative global team.
• A supportive and inclusive work environment that values creativity, innovation, and diversity.

Diversity & Inclusion at TM Forum

At TM Forum, we're building a workplace where everyone can belong, feel respected, supported and able to do their best work. We welcome talent from all walks of life to join our global community, which is made stronger by the different perspectives, backgrounds and experiences each person brings. We hire based on skills, potential and values, never on assumptions about who someone is or where they come from. We actively work to ensure our recruitment and people practices are fair, inclusive and free from bias.

We are a global alliance of 800+ organizations across the connectivity ecosystem. Members include the top 10 Communication Service Providers, top three hyperscalers, and a wide range of vendors, consultancies, and system integrators.

Together, we are building a sustainable future for the sector in connectivity and beyond