Marketing Manager

Aston Carter; Greater London; Hybrid; GBP 25,000 - 30,000; Full time

Benefits offered by this job

Hybrid London 3 days per week

Job summary

Aston Carter in London is seeking a Marketing Manager to lead multi-channel campaigns, ensure strategic alignment with programmes, and manage internal and external partners to deliver measurable impact.

You will develop compelling brand narratives, engage diverse audiences, evaluate performance, and support global marketing initiatives, with a hybrid London-based schedule and three days on-site each week.

Qualifications

• Experience in designing multi-channel marketing campaigns.
• Experience engaging audiences across various channels and platforms.
• Experience in campaign evaluation and ROI measurement.
• Experience in a cultural, education or charitable sector desirable.
• Strong stakeholder management and relationship-building skills.

Responsibilities

• Manage and evaluate multi-channel marketing campaigns for programme activity.
• Ensure campaigns are data-led, prioritized, scalable and aligned with strategy.
• Oversee internal and external delivery of marketing campaigns and supplier relationships.
• Provide briefs and ensure brand and ethical guidelines are followed.

Skills

Account management

Campaign management

Digital marketing

Education

Charity

Job description

Description

Marketing and Communications is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.

Cultural Engagement brings together our work in Arts, English and Education in a globally connected and sustainable way, sharing skills, knowledge and expertise to provide more joined up responses to key global challenges, and increasing our impact with audiences, partners and beneficiaries around the world.

Main accountabilities

• Manages and evaluates consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
• Ensures campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.
• Manages internal and external delivery of marketing campaign activity and relationships with internal and external suppliers on a day-to-day basis.
• Communicates guidelines and policy for use of agencies and third parties in marketing campaign and communication activity. Provides clear briefs and manages the quality of creative output, checking brand and ethical marketing guidelines are adhered to.
• Supports the Senior Marketing Manager to ensure effective scoping, costing, delivery, ROI and evaluation of all marketing and communication campaigns.
• Manages the day to day running of digital channels, and where appropriate, creates and commissions relevant, high-quality content in support of programme objectives.

Brand and Market Positioning

• Ensures the brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
• Keeps abreast of the latest developments and trends in marketing, and in the wider sector.
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen professional expertise.

Consultancy, analysis & problem-solving

• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.
• Contributes to the analysis of existing and potential audiences to better inform the marketing strategy and the wider global portfolio.
• Benchmarks marketing performance against industry comparators.
• Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for significant changes to policy, practice or approach.

Strategy and Planning

• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
• Consults closely with internal stakeholders to understand current and future opportunities for marketing activity.

Commercial & financial management

• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Actively applies learning from this process to improve financial planning, management and performance within their area.

Relationship & stakeholder management

• Promotes and champions best practice marketing through the global Marketing Community of Practice and the global network of marketing professionals.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership & management

• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.
• Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
• Shares intelligence and ideas to support Senior managers in identifying/ developing new ways in which Marketing could positively impact upon the operational efficiency and effectiveness.

Minimum/essential

• Experience in the cultural, education or charitable sectors
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
• Experience of effective campaign evaluation

Desirable

• Experience in a global organisation
• Experience in the cultural, education or charitable sectors
• Experience in content commissioning

Skills

• Account management
• Campaign management
• Digital marketing
• education
• charity

Employee Value Proposition

Hybrid London 3 days per week

Job Title:

Marketing Manager

Location:

London, UK

Rate/Salary:

18.24 - 18.24 GBP Hourly

Job Type:

Contract