Marketing Manager

JB Hired; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

JB Hired seeks a Marketing Manager to reshape the brand and build a large blockchain community around a leading web3 platform. Lead content, campaigns, partnerships, and analytics to drive real-world adoption and engagement.

The role demands 7+ years in brand/marketing, blockchain experience, and strong cross-functional collaboration. A Bachelor’s in marketing or related field is required; advanced credentials are a plus.

Qualifications

• 7+ years experience in brand management and marketing strategy.
• Experience with blockchain, healthcare sector preferred.
• Experience with cryptocurrency exchanges, wallets, or blockchain projects.
• Strong communication and leadership abilities.
• Bachelor's degree in marketing, business, or related field; advanced degree preferred.

Responsibilities

• Lead brand reshaping to drive real-world adoption.
• Build and nurture a large blockchain community across channels.
• Oversee content creation across websites, blogs, videos, and more.
• Plan and execute online and offline marketing campaigns.
• Develop strategic partnerships with influencers and industry players.
• Analyze marketing metrics to optimize campaigns.

Skills

Brand management

Marketing strategy

Blockchain knowledge

Team leadership

Data-driven decision making

Communication skills

Education

Bachelor's degree in marketing or related field

Advanced degree or certifications preferred

Job description

As the Marketing Manager, you will be at the forefront of reshaping the brand and building a large blockchain community around our innovative web 3 platform. Your primary mission will be to redefine how perceived in the blockchain market and to establish a robust community of engaged developers, users, advocates, and blockchain partners.

Responsibilities

• Brand Reshaping: Lead the effort to redefine brand identity as the only one web 3 platform that is ready for real-world adoption (to bring real users, enterprises, governments to start using blockchain).
• Community Building: Develop and execute strategies to build and nurture a large, active blockchain community. This includes leveraging social media, forums, events, partnerships, collaborations and other channels to engage with users, developers, web3 professionals, and other stakeholders.
• Content Creation: Oversee the creation of compelling content that showcases brands value proposition, use cases, and impact. Develop content by yourself when needed. This includes websites, blog posts, articles, videos, infographics, case studies, and more.
• Marketing Campaigns: Plan and execute marketing campaigns to drive awareness, adoption, and engagement with brand 's products and services. This includes both online and offline campaigns targeted at various segments of the blockchain and healthcare market.
• Partnership Development: Identify and cultivate strategic partnerships with industry influencers, blockchain companies, healthcare organizations, technology providers, and other relevant entities to expand brands reach and impact.
• Analytics and Reporting: Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives. Use insights to refine strategies and optimize performance.

Requirements

• Proven 7+ years experience in brand management and marketing strategy development, preferably in the blockchain, technology or healthcare sector.
• Experience working with cryptocurrency exchanges, wallets, or blockchain projects.
• Strong understanding of blockchain technology and its applications in healthcare.
• Exceptional communication skills, both written and verbal, with the ability to convey complex concepts in a clear and compelling manner.
• Creative thinker with a track record of executing innovative marketing campaigns that drive results.
• Ability to collaborate effectively with cross-functional teams and external partners.
• At least 4+ years experience of leading teams
• Strong analytical skills and proficiency in data-driven decision-making.
• Bachelor's degree in marketing, business, or a related field. Advanced degree or relevant certifications preferred.