Marketing Manager

Berkeley Group; Gloucester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Online discount platform

Berkeley Foundation volunteer day

Private pension plan

Group life assurance

Job summary

Berkeley Group is seeking a Marketing Manager to lead the coordination and production of development marketing materials, brand campaigns and digital initiatives. You will work with external agencies to deliver creative assets, manage timelines and budgets, and drive effective campaigns that support sales objectives.

We value strong English communication, marketing qualifications and leadership experience across traditional and digital channels, plus experience in events and PR.

Qualifications

• Degree in marketing or equivalent
• Proven marketing experience in traditional and digital channels
• Experience coordinating with external agencies and vendors

Responsibilities

• Lead development and production of marketing materials to maximise brand promotion
• Brief and manage external agencies for campaigns, CGI, videos and digital tools
• Oversee launches and events, including international events
• Proofread marketing collateral for accuracy and brand compliance
• Line manage marketing executives and set KPIs
• Coordinate budgets, forecasts and supplier negotiations
• Monitor PPC campaigns and digital marketing performance
• Collaborate with sales teams to keep collateral up-to-date

Skills

Excellent written English

Marketing experience

Proactive & organized

Deadline management

Team leadership

Digital marketing

Agency management

Budget management

Communication skills

Education

Marketing degree

CIM Advanced Certificate in Marketing

Job description

Marketing Manager

Department: Sales & Marketing

Employment Type: Permanent

Location: White City, London

Description

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We revive underused land, creating welcoming, sustainable and nature-rich places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life.
We specialise in long-term brownfield regeneration, focusing on challenging and complex sites that are beyond the scope of conventional homebuilders. We are highly collaborative, working with councils and communities to create a shared vision and to unlock a mix of social, environmental, economic and commercial value that benefits all our stakeholders.
Our passion for quality and design underpins everything we do. All Berkeley homes are created with care, expertise and relentless attention to detail.

What you'll be doing

• Lead in the co-ordination and production of assigned Berkeley development marketing materials including brochures, signage, advertising creative, digital communications and other ad-hoc materials to maximise brand promotion and delivery of effective campaigns.
• Research of background development information and defining/producing creative brief for required marketing material.
• Brief and manage external agencies to ensure timely delivery of marketing tools to support to sales process including : development models, CGI imagery, interactive apartment finders and promotional videos.
• Proofread all marketing and sales collateral to ensure information is accurate and in accordance with the development and Berkeley brand guidelines.
• Line management responsibility for the marketing executives, providing guidance, leadership and setting KP1’s for their personal and professional development.
• Organise and co-ordinate all development launches and events, including international events, corporate and community events.
• Produce appropriate timelines for projects as required. Maintaining a monthly events schedule detailing all promotional activity and circulate to all relevant parties.
• Production of display materials, invitations and advertising campaigns for international exhibitions and co-ordinating export/ delivery accordingly.
• Collate information across the marketing mix for Berkeley St James reports.
• Liaise with Berkeley group IT to ensure up to date and accurate content is displayed on the development web pages and property portals, instructing updates and production of digital assets accordingly.
• Plan development email campaigns for sales launches, events and development phases, supported by the marketing executive , which will be distributed to the development sales database, preferred agents and property portal databases.
• Media planning and booking in conjunction with the media buying agency, managing advert production accordingly to schedule.
• Evaluate effectiveness of all marketing activities through reporting and analysis to aid future planning of marketing activities.
• Research and explore different avenues of digital marketing for each development, planning and tracking targeted digital campaigns.
• Monitor monthly PPC (Pay Per Click) reports to ensure campaigns are current and performing effectively.
• Day to day liaison with the sales teams to ensure they are fully stocked with brochures and other marketing collateral and ensuring the information in the sales and marketing suites and online is up to date.
• Instruct and project manage show home furniture installations and photography/videography shoots.
• Manage allocation and spend of budgets, work with the finance team on a monthly basis to forecast future expenditure, raise PO’s, negotiate costs with suppliers to fit budget cross quoting as appropriate, track PO’s against budget.
• Manage the flow of marketing information for the Head of Sales & Marketing and prepare information for management meetings and board meetings as required.
• Conduct regular site walks to ensure all developments are presenting to the highest standard.
• Organise all estate signage and landscaping to ensure the development is well presented at all times
• Attend the monthly marketing managers meeting to share and understand latest news and insights across Berkeley Group
• Liaise with all departments to drive the achievement of complete value for money and profitable schemes for the benefit of the company and it’s customers
• Fulfilment of requests for marketing services from internal departments
• Liaison with the PR agency on press releases, requests for editorial , any potential media opportunities and award entries. Checking and approving as necessary and co-ordination of director approval.
• Assist in developing marketing strategies that support the sales objectives for each development.

What you'll bring

• Excellent written English and good level of numeracy essential.
• A marketing degree or equivalent is preferred.
• CIM qualified – Advanced Certificate in Marketing
• Proven marketing experience in a similar environment either client or agency side (with experience in traditional and digital marketing, as well and events, comms, and PR).
• Experience using the major web technologies and applications
• Proactive and highly organised.
• Ability to manage multiple deadlines and deliver projects on time and on budget essential.
• Driving high performance from a team, ensures quality delivery is right first time.
• Experience in managing marketing agencies / external suppliers.
• Full, clean, driving licence.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants:
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.