Marketing Manager

Scarlets Rugby; Dafen; On-site; GBP 45,000 - 65,000; Full time

Job summary

Scarlets Rugby is seeking a driven Marketing Manager to lead campaigns that grow fan engagement, boost ticket sales and event revenues at Parc y Scarlets.

You will drive brand storytelling, collaborate with URC teams and sponsors, and oversee digital marketing, reporting, and team leadership. Rugby passion and Welsh market knowledge are highly valued.

Qualifications

• 3–5 years marketing experience, ideally in sports, events or entertainment.
• Strong campaign planning and execution abilities.
• Proficiency with digital marketing tools (social media, email, CMS, SEO, analytics).
• Ability to manage multiple projects and stakeholders.
• Excellent written and verbal communication.
• Passion for rugby and understanding of Welsh professional rugby.
• Experience in ticketing and CRM platforms.
• Familiarity with Adobe Creative Suite or similar design tools.
• Ability to speak Welsh.

Responsibilities

• Marketing Campaign Development: plan, execute and optimise campaigns across digital, print, and broadcast media.
• Brand & Fan Engagement: develop content to strengthen the Scarlets brand and fan initiatives.
• Cross-promotional opportunities with URC teams and Welsh Rugby Union.
• Support sponsor activation and maximise brand value for partners.
• Digital & Social Media Management: oversee digital marketing incl. social media and paid ads.
• Insights & Reporting: monitor KPIs and provide data-driven improvements.
• Department Management: lead the Marketing Team and support HR processes.

Skills

Marketing growth

Campaign planning

Digital marketing tools

Project management

Communication

Rugby knowledge

Ticketing & CRM

Adobe Creative Suite

Welsh language

Tools

Adobe Creative Suite

CRM platforms

CMS

Analytics tools

Job description

Scarlets Rugby is a professional Rugby club steeped in history and tradition. Based at Parc y Scarlets in Llanelli, we compete in the United Rugby Championship (URC) and European competitions. Parc y Scarlets is not only our fortress on matchdays but also a premier venue for conferences, events, and hospitality in West Wales.

We are looking for a driven, creative and organised Marketing Manager to lead targeted campaigns that grow fan engagement, drive ticket sales, boost event revenues, increase visitor numbers and enhance our club’s profile both locally and nationally.

PRINCIPAL ACCOUNTABILITIES

• Marketing Campaign Development:
  • Plan, execute and optimise marketing campaigns across digital, print, and broadcast media to promote (but not limited to) the following;
    a) Season tickets and matchday ticket sales for URC and other home fixtures
    b) Corporate hospitality packages
    c) Conference and event bookings at Parc y Scarlets
    d) Retail sales
    e) Food & Beverage sales
• Brand & Fan Engagement:
  • Develop and deliver compelling content and storytelling to strengthen the Scarlets brand, and to collaborate with internal teams to promote community and fan engagement initiatives
• Work with other professional rugby clubs, URC marketing teams and the Welsh Rugby Union to maximise campaign reach and cross-promotional opportunities
• Support sponsor activation plans and maximise brand value for commercial partners
• Digital & Social Media Management:
  • Oversee and deliver digital marketing activity, including social media, email campaigns, web content, and paid advertising
• Insights & Reporting:
  • Monitor campaign effectiveness using KPIs and analytics tools
  • Provide regular reports to senior management and suggest data-driven improvements
• Department Management:
  • Provide structured and inspirational leadership of the Marketing Team in delivering departmental and company objectives
  • Provide effective Performance Management of departmental staff and support HR processes in other departments as and when required

GENERAL ACCOUNTABILITIES

• A positive attitude to Information Technology in carrying out the responsibilities of the post
• To behave in an ethical and professional manner at all times and to be willing and able to reinforce the importance of these qualities within the company
• An understanding and commitment to equal opportunities in employment and sport
• An understanding of individual responsibility in complying with the Health and Safety policies and arrangements
• Ability to work irregular and antisocial hours as required including work outside normal hours, at evenings, weekends and public holidays

Your Skills & Experience

• Demonstrable experience of facilitating growth in a marketing role (ideally 3–5 years), preferably in sports, events, or entertainment sectors
• Strong campaign planning and execution skills
• Proficiency in digital marketing tools and platforms (social media, email marketing, CMS, SEO, analytics)
• Ability to manage multiple projects and stakeholders
• Excellent written and verbal communication skills
• Passion for rugby and understanding of the professional rugby landscape in Wales
• Experience in ticketing and CRM platforms
• Familiarity with Adobe Creative Suite or similar design tools
• Ability to speak Welsh