Marketing Manager

McBride Partners Human Capital Ltd.; Crawley; On-site; GBP 42,000 - 56,000; Full time

Job summary

McBride Sport is partnering with a leading UK sports, entertainment and leisure organisation to appoint a Marketing Manager. The role covers marketing across a portfolio of venues in the South and South-East, shaping the marketing vision, and delivering bold campaigns that drive revenue from ticket sales, hospitality, corporate bookings and non-event-day income.

Day to day you'll translate strategy into campaigns, plan media, brief designers from concept to delivery, and create engaging content

Qualifications

• Strong B2C marketing background, ideally in leisure, hospitality, sport or live events.
• Hands-on experience across on- and offline campaigns, social media, CRM and CMS platforms.
• At least four years' experience in a similar marketing role with line management and budget responsibility.
• Excellent communication and stakeholder management skills, with the ability to deliver under pressure.

Responsibilities

• Plan, book media and create engaging written, video and photo content for websites, email and social channels.
• Brief internal designers from concept through to delivery.
• Work with SEO and social media specialists to optimise digital performance and manage online reputation.
• Line-manage the regional marketing team and own the regional budget.

Skills

B2C marketing

Campaign management

Stakeholder management

Communication skills

Tools

CRM platforms

CMS platforms

Job description

McBride Sport is delighted to be partnering with one of the UK's leading sports, entertainment, and leisure organisations to appoint a Marketing Manager. The group operates a portfolio of high-profile venues across the country. Each one stages live sporting action throughout the year alongside a busy calendar of concerts, conferences, hospitality, and private events. This is a chance to take the lead on marketing across a number of venues in the South and South-East. You'll shape and deliver the marketing vision, creating bold, revenue-generating campaigns that make a real commercial impact. That means driving ticket sales, hospitality and corporate bookings, and income from non-event-day activity, while raising the profile of every venue in the region.

Day to day, you'll turn central and local strategy into campaigns that perform. You'll plan and book media, brief internal designers from concept through to delivery, and create engaging written, video and photo content for websites, email and social channels. You'll also work with the group's SEO and social media specialists to optimise digital performance, manage online reputation and customer feedback, and use campaign analysis to keep improving results. You'll line-manage the regional marketing team and own the regional budget, so a blend of creative thinking and sharp commercial focus is essential.

What we're looking for:

• A strong B2C background, ideally within leisure, hospitality, sport or live events
• Hands-on experience across on- and offline campaigns, social media, CRM and CMS platforms
• At least four years' experience in a similar marketing role, with line management and budget responsibility
• Excellent communication and stakeholder management skills, with the organisation to deliver under pressure