Marketing Manager

Invicta Global; Boston; On-site; GBP 40,000 - 60,000; Part time

Job summary

A leading dental technology company in the United Kingdom is seeking a Marketing Manager to drive innovative marketing strategies. Responsibilities include overseeing social media, digital marketing, and lead generation efforts. The ideal candidate will have over 5 years of marketing experience, with strong leadership skills and proficiency in digital tools. This part-time role offers competitive pay and opportunities for growth in a supportive environment.

Benefits

Competitive salary and performance-based incentives

Opportunities for professional development

Collaborative work environment

Qualifications

• Must have over 5 years of marketing experience, with at least 2 years in a managerial role.
• Experience in the dental or healthcare industry is strongly preferred.
• Proven success in lead generation and digital marketing.

Responsibilities

• Develop and execute the marketing strategy aligned with company goals.
• Lead and manage the marketing team effectively.
• Analyze digital metrics to optimize campaigns.

Skills

Leadership skills

Analytical abilities

Communication skills

Strategic thinking

Digital marketing proficiency

Social media management

Team management

Education

Bachelor's degree in Marketing or related field

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Digital analytics platforms

Job description

Job Title: Marketing Manager
Company: Invicta Global
Industry: Dental / Healthcare
Location: Specify Location or Remote
Employment Type: Part Time

About Invicta Global

Invicta Global is a leading provider of innovative technologies and solutions within the dental industry. We support dental professionals worldwide with high-quality products, reliable service, and a commitment to advancing dental care.

Job Overview

The Marketing Manager will oversee the development and implementation of Invicta Global’s marketing strategies, with a core focus on social media management, digital marketing, brand positioning, and lead generation. This role requires a strong leader capable of driving growth, building brand authority, and managing a high-performing marketing function in the dental sector.

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with company goals.
• Lead, mentor, and manage the marketing team (internal or external resources).
• Oversee budgeting, planning, and performance measurement for all marketing activities.
• Collaborate closely with leadership and sales teams to support business development.
• Oversee content strategy and manage all social media platforms (LinkedIn, Instagram, Facebook, etc.).
• Plan and implement digital campaigns aimed at boosting brand presence and audience engagement.
• Analyze digital metrics and optimize campaigns to maximize ROI.
• Ensure consistent and professional communication across all digital channels.
• Design and manage multi-channel lead generation campaigns (social media, email, paid ads, etc.).
• Develop effective funnels and nurture strategies to convert leads into customers.
• Work with the sales team to ensure lead quality and smooth handover processes.
• Track and refine lead-generation KPIs.
• Develop and maintain strong brand identity across all marketing materials.
• Oversee content creation for blogs, product materials, videos, case studies, and educational resources.
• Manage product launch campaigns, trade show presence, and promotional events.
• Conduct market analysis to identify emerging trends in the dental industry.
• Evaluate competitors and identify opportunities for differentiation.
• Prepare detailed monthly/quarterly performance reports for senior management.
• Use data insights to adjust strategies and improve results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Experience in the dental, medical, or healthcare industry strongly preferred.
• Proven success in digital marketing, social media management, and lead generation.
• Strong leadership skills with the ability to manage teams and cross-functional projects.
• Excellent analytical, communication, and strategic thinking abilities.
• Proficiency in CRM systems, marketing automation tools, and digital analytics platforms.

What We Offer

• Competitive salary and performance-based incentives.
• Leadership role in a growing, innovation-driven dental company.
• Opportunities for professional development and career advancement.
• A collaborative, supportive, and visionary work environment.